News & Analysis as of

Behavioral Advertising Data-Sharing

Eversheds Sutherland (US) LLP

FTC diagnoses common digital practices as both UDAP and breach

In a groundbreaking decision, the Federal Trade Commission (FTC) announced it was diagnosing GoodRx’s use of tracking pixel codes and analytics, its digital strategy, as not only an unfair or deceptive act or abusive practice...more

Hogan Lovells

CPRA countdown: The new concept of "sharing" - This is the seventh installment in our series on the California Privacy Rights Act,...

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The California Privacy Rights Act (CPRA) introduces a new concept, “sharing,” that provides California residents with the right to opt-out of certain disclosures of personal information for behavioral advertising. In this...more

WilmerHale

CISR Proposes Teenage Privacy Program Initiative

WilmerHale on

On April 19, 2022, the Better Business Bureau’s (BBB) Center for Industry Self-Regulation introduced the TeenAge Privacy Program (TAPP), an emerging initiative that sets out to help companies develop a teen-centric approach...more

Polsinelli

California Privacy Rights Act: Latest Update, Impact and Next Steps

Polsinelli on

The California Privacy Rights Act (CPRA) is a ballot initiative that, if passed in November, will significantly amend the California Consumer Privacy Act (CCPA)....more

BCLP

Do most banks and financial service companies take the position that the use of third party behavioral advertising cookies is, or...

BCLP on

Almost all banks and financial institutions that utilize third party behavioral advertising cookies have taken the position that the collection of information utilizing such cookies on their websites does not constitute a...more

BCLP

Survey of Bank and Financial Service Companies' Privacy Practices

BCLP on

To help identify trends in privacy representations, BCLP reviewed the websites and privacy notices of Fortune 500 companies identified as primarily engaged in the banking and financial service sectors. The following...more

BCLP

GDPR Privacy FAQs: If a website participates in behavioral advertising, does the GDPR require that it disclose that it is...

BCLP on

 No. The requirement to disclose “sales” of “personal information” to consumers is derived from the California Consumer Privacy Act (the “CCPA”), not European data privacy law....more

BCLP

Retailers Should Consider Whether Behavioral Advertising Is Sale of Information Under CCPA

BCLP on

The California Consumer Privacy Act (“CCPA”) was enacted in early 2018 as a political compromise to stave off a poorly drafted, and plaintiff’s friendly ballot initiative. Although the CCPA is scheduled to go into force in...more

BCLP

Privacy FAQs: If a website participates in behavioral advertising, does the CCPA require that it disclose that it is “selling”...

BCLP on

The California Consumer Privacy Act ("CCPA") was enacted in early 2018 as a political compromise to stave off a poorly drafted, and plaintiff’s friendly ballot initiative. Although the CCPA is scheduled to go into force in...more

BCLP

Disclose and Follow Standards for Collection and Sharing of Customers’ Online Behavioral Data

BCLP on

Many retailers engage in behavioral advertising, which refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two...more

Cooley LLP

Alert: Digital Advertising Alliance Begins Enforcing Mobile Privacy Rules

Cooley LLP on

On September 1, 2015, the Digital Advertising Alliance ("DAA") began enforcing the application of its Self-Regulatory Principles for Online Behavioral Advertising and Multi-Site Data (the "OBA Principles", the "MSD...more

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