News & Analysis as of

Behavioral Advertising Privacy Laws

BCLP

Cookies Banners and Beyond: How to Avoid Common Mistakes

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The use of online tracking technologies for online behavioral advertising, analytics and related activities has come under increasing scrutiny by regulators in the U.S., Europe and elsewhere. The obligations under various...more

Womble Bond Dickinson

[Hybrid Event] Risk-Based Strategies for Using Online Tracking and Personalized Digital Advertising Amid Complaints, Demand...

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California was the first US state with a comprehensive privacy law the California Consumer Privacy Act (“CCPA”), 4 more states followed with omnibus privacy laws effective this year and state legislatures passed 8 more this...more

BCLP

CCPA Privacy FAQs: If a website participates in behavioral advertising, does Nevada privacy law require that it disclose that it...

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On May 29, 2019, Nevada became the first state to pass legislation emulating portions of the CCPA when it adopted Senate Bill No. 220.  While Senate Bill No. 220 incorporates the CCPA’s concept of permitting consumers to...more

BCLP

GDPR Privacy FAQs: Do European privacy laws require that a company obtain opt-in consent from a website user before placing third...

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Yes. European data privacy law distinguishes between session cookies that, for example, allow a website to function properly, and behavioural advertising cookies that are unnecessary for the functioning of the website. ...more

BCLP

CCPA Privacy FAQs: Is there a private right of action for failing to disclose the “sale” of information to third party behavioral...

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No. Currently the CCPA only provides a private right of action to any consumer whose unencrypted sensitive-category information has been breached as a result of a business’s violation of its duty to “implement and maintain...more

WilmerHale

Senate Judiciary Committee Holds Hearing on GDPR and CCPA

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Continuing Congress’s efforts to craft comprehensive federal privacy legislation, the Senate Judiciary Committee on March 12, 2019, held a hearing on “GDPR & CCPA: Opt-ins, Consumer Control, and the Impact on Competition and...more

BakerHostetler

BakerHostetler Partner Paul Karlsgodt Discusses Privacy Class Actions

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Paul Karlsgodt, Leader of BakerHostetler's Class Action Defense team, talks about class actions privacy and litigation issues....more

BakerHostetler

New CA Privacy Disclosure Requirements Clarified By AG

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California has a number of privacy notice requirements for businesses collecting data from California residents, including as of January 1 of this year a requirement that websites, mobile apps and online services make certain...more

Davis Wright Tremaine LLP

Oh Canada! Google Settles Health-Related Behavioral Advertising Claims

The Office of the Privacy Commissioner of Canada (OPC) announced on January 15, 2013, that it reached a settlement with Google over the use of health information in behavioral advertising. The case involving a complaint that...more

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