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California Consumer Privacy Act (CCPA) Affiliates Data-Sharing

The California Consumer Privact Act (CCPA), effective January 1, 2020, enhances privacy rights and consumer protections of California residents. Follow this channel for latest guidance and updates on the CCPA,... more +
The California Consumer Privact Act (CCPA), effective January 1, 2020, enhances privacy rights and consumer protections of California residents. Follow this channel for latest guidance and updates on the CCPA, including implications for business conducting business in California.  less -
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If a company acquires another company, can it transfer the target’s data to its new affiliates for their marketing purpose?

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Federal and state privacy laws do not expressly prohibit most acquirers (e.g., acquirers of a retail brand) from internally transferring the target’s data for use by affiliated companies. That said, in 2000 the Federal Trade...more

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Privacy FAQs: Can corporate affiliates share information for marketing purposes?

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The California Consumer Privacy Act ("CCPA") was enacted in early 2018 as a political compromise to stave off a poorly drafted, and plaintiff’s friendly ballot initiative. Although the CCPA is scheduled to go into force in...more

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