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California Consumer Privacy Act (CCPA) › Opt-Outs › Shine the Light Law

The California Consumer Privact Act (CCPA), effective January 1, 2020, enhances privacy rights and consumer protections of California residents. Follow this channel for latest guidance and updates on the CCPA,... more +
The California Consumer Privact Act (CCPA), effective January 1, 2020, enhances privacy rights and consumer protections of California residents. Follow this channel for latest guidance and updates on the CCPA, including implications for business conducting business in California.  less -
BCLP

CCPA Privacy FAQs: Is a business required to post a “do not sell” link if it offers a loyalty program?

BCLP on

Not necessarily. California has two statutes that apply to the sale of information – The California Shine the Light Law and the California Consumer Protection Act. The California Shine the Light Law applies to companies...more

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