News & Analysis as of

Children's Toys Advertising

Katten Muchin Rosenman LLP

Do Not Pass 'Go': How a Board Game Decision Is Applicable to Idea Theft Disputes in the Advertising Industry - Kattison Avenue |...

At first blush, the recent lawsuit filed by a toy inventor against toy and game company, Hasbro, would seem to have little to do with the advertising industry. In fact, however, the decision by the Southern District of New...more

BakerHostetler

AD-ttorneys@law – July 2021 #1

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CARU Warns Kids Off of Consuming Sugary, Fruit-Scented Doll Tears - Sometimes you write a title so strange that a subtitle seems superfluous - Kids Today - The holy grail of toy manufacturing is the collectible—the marketing...more

Manatt, Phelps & Phillips, LLP

When You Wish Upon a Puppy … CARU Steps In

Just in time for the holidays, the Children’s Advertising Review Unit (CARU) cracked down on television ads for the Wish Me Puppy and recommended that the manufacturer, Jay at Play, modify the advertisements so that children...more

Manatt, Phelps & Phillips, LLP

Add Disclosures, CARU Tells Race Game Advertiser

The Children’s Advertising Review Unit (CARU) recommended that Anki add an audio disclosure to the advertising for the OVERDRIVE: Fast & Furious Edition of its app-controlled cars in order to demonstrate how the product...more

Manatt, Phelps & Phillips, LLP

FTC Finds COPPA Disconnect With VTech Connected Toys

In its first case involving connected toys, the Federal Trade Commission (FTC) announced a settlement with VTech Electronics over allegations that the company violated the Children’s Online Privacy Protection Act (COPPA)....more

Shook, Hardy & Bacon L.L.P.

Food & Beverage Litigation Update | December 2017

Subway Sweepstakes Ads Lacked Adequate Disclosures, CARU Finds - After reviewing an ad for Subway’s “Fresh Fit for Kid’s Meal” featuring premium toys and offering a sweepstakes for a tablet, the Children’s Advertising...more

Manatt, Phelps & Phillips, LLP

Don’t Play Around With Disclosures, CARU Tells Toy Channel

In a recent decision, the Children’s Advertising Review Unit (CARU) called for more prominent disclosures of ad content on a child-directed YouTube channel....more

Manatt, Phelps & Phillips, LLP

Toy Website Can’t Play Around With COPPA

In considering a toy website’s online promotion, the Children’s Advertising Review Unit recommended that the company improve its privacy practices in order to comply with the Children’s Online Privacy Protection Act (COPPA)...more

Manatt, Phelps & Phillips, LLP

Advertising Law - June 2017 #2

BART’s App Crashes Into Privacy Suit - San Francisco’s mass transit organization crashed into a class action in which the plaintiff alleged that its mobile app has been illegally collecting personal information from users....more

Manatt, Phelps & Phillips, LLP

Advertising Law - December 2016 #3

FTC Reports on Disclosure Workshop - Following its September workshop, the Federal Trade Commission published a report on “Putting Disclosures to the Test.” Almost 1,000 individuals attended the workshop—225 in...more

Robinson+Cole Data Privacy + Security Insider

Toys Not Immune from Scrutiny Over Privacy and Security Weaknesses

In the wake of the holiday season, it seems that even toys are not immune from privacy and security pitfalls. Two “connected” toys, Genesis Toys’ My Friend Cayla and i-Que robot, have been accused of violating U.S. and...more

Stinson LLP

Complying with Advertising Laws when Marketing Children's Products

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We are now in the midst of the back-to-school season, and before you know it, Halloween and the winter holiday season will be upon us. Over these next few months in particular, companies may face a variety of issues related...more

Stinson LLP

Children's Products: An Overview of Advertising Laws and Regulations

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Like all businesses, manufacturers and retailers of children's products must comply with advertising laws and regulations. Advertising laws protect consumers by requiring advertisers to be truthful about their products....more

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