News & Analysis as of

Cookies Consent Regulatory Requirements

A&O Shearman

CNIL launches public consultation on draft recommendations relating to multi-terminal consent

A&O Shearman on

On April 24 2025, the French supervisory authority (CNIL) issued a draft recommendation to address challenges in collecting user consent for cookies and trackers across multiple devices (the Draft Recommendation). The new...more

Neal, Gerber & Eisenberg LLP

Tips to Reduce Risk of Exposure to UID2 Class Actions

Businesses need to remain vigilant regarding recent developments in consumer-based data privacy class actions. In recent weeks, the plaintiff class action bar has filed several lawsuits against The Trade Desk Inc. related to...more

McDermott Will & Emery

EU Regulators Confirm that Cookie Consent Rules Apply to Much Broader Range of Tracking Technologies

McDermott Will & Emery on

Article 5(3) of the EU ePrivacy Directive (ePD) requires consent for tracking cookies (unless exceptions apply). Although this rule is best known as the reason behind ‘cookie’ banners, it is technology neutral and applies to...more

BCLP

Data Protection Reform - Will the UK Score its Burden-Reducing Goals?

BCLP on

On 8 March 2023, the newly-created Department for Science, Innovation and Technology (“DSIT”) introduced the UK government’s updated proposals for data protection reform in the shape of the Data Protection and Digital...more

Morgan Lewis

Pending EU ePrivacy Regulation Could Bring Major Changes to Metadata Processing, Cookie Consents

Morgan Lewis on

The Council of the European Union (Council) released a new draft of the ePrivacy Regulation (Council doc. 5642/21) on January 5, 2021. Various versions of the ePrivacy Regulation have been under consideration in the Council...more

Hogan Lovells

Recent Developments on Cookies – a Pan-European Overview

Hogan Lovells on

The legal requirements for the use of cookies have been subject to discussion over the last few years, with little to no enforcement and guidance from European data protection authorities (DPAs). That has changed recently....more

Latham & Watkins LLP

Adtech and Real Time Bidding in the Regulatory Crosshairs

Latham & Watkins LLP on

UK data protection regulator demands companies in the RTB ecosystem re-evaluate privacy notices, use of personal data, and lawful basis. The UK Information Commissioner’s Office’s (ICO’s) latest report into adtech and real...more

Hogan Lovells

Cookie consent – What “good” compliance looks like according to the ICO

Hogan Lovells on

On 3 July 2019, the UK data protection authority (the ICO) updated its guidance on the rules that apply to the use of cookies and other similar technologies.  The ICO has also changed the cookie control mechanism on its own...more

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