News & Analysis as of May 10, 2025

CARU

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The Children's Online Privacy Protection Act is a United States federal statute enacted in 1998 to protect children's privacy by regulating what personal information may be collected from children's online activity. The law applies to commercial websites and online services directed at children under thirteen years of age and regulates how personal information may be collected, stored or used. less -

ANA Children’s Advertising and Privacy Roundup

BakerHostetler on 11/20/2024

The Association of National Advertisers (ANA) held its annual Masters of Advertising Law Conference November 11-13 in sunny Scottsdale, Arizona, and wow, children’s advertising and privacy was a hot-button topic at the...more

CARU Releases Metaverse Guidelines

Sheppard Mullin Richter & Hampton LLP on 10/26/2023

The Children’s Advertising Review Unit (CARU) released new guidelines for interacting with children in the metaverse: Building Guardrails for Child-Directed Advertising & Privacy in the Metaverse. The guardrails are intended...more

Smart Watch Maker Settles with CARU Over Privacy Policy and Parental Consent

Sheppard Mullin Richter & Hampton LLP on 4/15/2022

The Children’s Advertising Review Unit recently settled with TickTalk Tech, LLC over its information collection practices. CARU, a self-regulatory body that reaches voluntary settlements with companies, conducts regular...more

Eye On Privacy: 2021 Year in Review

Sheppard Mullin Richter & Hampton LLP on 1/12/2022

Just as we thought 2022 was going to be significantly different than 2021, December 2021 and January 2022 events have thrown us for another (pandemic) loop. We anticipate that some of the privacy and cybersecurity...more

CARU Takes Action Against Two Mobile Apps

Sheppard Mullin Richter & Hampton LLP on 6/19/2019

Two mobile apps directed at children were recently subject to action by the Children’s Advertising Review Unit. The first, “My Talking Tom,” is a virtual pet game for children operated by Outfit7 Limited. One issue was the...more

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