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Customer-Loyalty Programs Data-Sharing

American Conference Institute (ACI)

[Virtual Event] Advertising & Marketing Law - January 19th - 21st, 8:15 am - 1:15 pm EST

Be part of this renowned event which shape the law, policy and proceedings of Canadian advertising and marketing law. Attend the Canadian Institute’s 27th Annual Virtual Conference on Advertising & Marketing Law to delve...more

BCLP

Does the CCPA require that the benefits conferred by a loyalty program be “reasonably related” to the value of a consumer’s data...

BCLP on

Arguably no. The CCPA makes clear that a business can offer different prices or rates to consumers as part of a financial incentive program if those different prices or rates are “directly related to the value provided to...more

Foster Garvey PC

OTA & Travel Distribution Update: Apple’s updated privacy practices may create headaches for marketers

Foster Garvey PC on

As summer was coming to a close last week (and people everywhere were doing best to hang onto the last few glimmers), there was little noteworthy news coming out of the distribution world. Enjoy....more

Holland & Knight LLP

California Attorney General Releases Draft Regulations on the California Consumer Privacy Act: New Requirements Have Potentially...

Holland & Knight LLP on

The California Attorney General Xavier Becerra on Oct. 10, 2019, released the proposed text for the California Consumer Privacy Act Regulations (Regulations). The Regulations are intended to guide businesses on CCPA...more

BCLP

CCPA Privacy FAQs: If a business allows consumers to redeem loyalty program benefits for products or services offered by a...

BCLP on

No. The CCPA broadly defines the term “sale” as including the act of “disclosing” or “making available” personal information “for monetary or other valuable consideration” from one business to another. In the context of...more

BCLP

CCPA Privacy FAQs: Is a business required to post a “do not sell” link if it offers a loyalty program?

BCLP on

Not necessarily. California has two statutes that apply to the sale of information – The California Shine the Light Law and the California Consumer Protection Act. The California Shine the Light Law applies to companies...more

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