News & Analysis as of

Customer-Loyalty Programs Privacy Laws

Proskauer on Privacy

The Emerging Legal and Regulatory Risks of Loyalty Programs

Proskauer on Privacy on

As part of our commitment to keeping you informed of new regulatory developments and their potential implications, we have highlighted recent statements by federal officials concerning loyalty programs, such as those...more

Sheppard Mullin Richter & Hampton LLP

The Comprehensive Privacy Law Deluge: Impact on Loyalty Programs

Among the various requirements under US state comprehensive privacy laws, those that relate to loyalty programs may be some of the most confusing. Only three states — California, Colorado and Florida — regulate these...more

BakerHostetler

Privacy vs. Perks: Comparing the CCPA’s Notice of Financial Incentive and the Colorado Privacy Act’s Bona Fide Loyalty Program...

BakerHostetler on

What is loyalty? Ask a mob boss, a Los Angeles Lakers fan and a Labrador retriever, and you might get three different answers. Ask a retailer, and they’ll likely tell you that a loyalty program can be a great tool for...more

American Conference Institute (ACI)

[Virtual Event] Advertising & Marketing Law - January 19th - 21st, 8:15 am - 1:15 pm EST

Be part of this renowned event which shape the law, policy and proceedings of Canadian advertising and marketing law. Attend the Canadian Institute’s 27th Annual Virtual Conference on Advertising & Marketing Law to delve...more

BCLP

What rights does a consumer have in relation to a loyalty program under the CCPA?

BCLP on

Loyalty programs are structured in a variety of different ways.  Some programs track dollars spent by consumers, others track products purchased. Some programs are free to participate in, others require consumers to purchase...more

Orrick, Herrington & Sutcliffe LLP

California Governor Signs CCPA and Breach Notification Statute Amendments into Law

With the January 1, 2020 effective date of the California Consumer Privacy Act (the “CCPA”) rapidly approaching, all eyes have been on the California legislature’s consideration of a robust suite of amendments that would...more

BCLP

CCPA Privacy FAQs: Is a business required to delete loyalty program information if it receives a deletion request from an active...

BCLP on

Typically no. Loyalty programs can be, and are, structured in a variety of different ways.  Some programs track dollars spent by a consumer, others track products purchased.  Some programs are free to participate in,...more

Ballard Spahr LLP

California Legislature Adopts Five Amendments to CCPA, But Largely Rejects Industry Efforts

Ballard Spahr LLP on

On September 13, 2019—the last day of the legislative session—California lawmakers approved five amendments intended to clarify the scope of the California Consumer Privacy Act (the “CCPA”), but rejected several...more

Seyfarth Shaw LLP

CCPA Amendments – Employees and the Loyalty Program Change Nobody is Talking About

Seyfarth Shaw LLP on

Those interested in keeping up with the latest news impacting the California Consumer Privacy Act have been heavily focused on AB 25, and its potential to exclude employees from the scope of the CCPA. In a marathon late-night...more

Holland & Knight LLP

California Consumer Privacy Act Update: Assembly Approves 12 Amendments - Changes Would Exclude Employees and Vehicle Information,...

Holland & Knight LLP on

• California's protracted legislative and regulatory process has complicated the landscape for businesses needing to implement the operational, technical and procedural changes required by the California Consumer Privacy Act....more

Dorsey & Whitney LLP

#MarketingLaw – Update from the 2018 ANA/BAA Marketing Law Conference

Dorsey & Whitney LLP on

The TMCA is back from the 2018 ANA/BAA Marketing Law Conference, Upping Your Game: Pragmatic Business and Compliance Strategies. While in Chicago, we had the privilege of obtaining a comprehensive review of this year in...more

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