On September 19, 2024, the Federal Trade Commission (FTC or Commission) released a long-awaited staff report, A Look Behind the Screens: Examining the Data Practices of Social Media and Video Streaming Services (the Report),...more
The Federal Trade Commission earlier this month undertook an enforcement action against online pharmacy and telehealth provider GoodRx, in the latest example of the agency seriously pursuing its role as the nation’s de facto...more
The Digital Advertising Accountability Program, which enforces privacy principles for digital advertising, issued a compliance warning to advertisers regarding device fingerprinting. This warning is worth keeping in mind,...more
The Digital Advertising Alliance (DAA) announced that its web- and app-based tools are expected to go live on Jan. 1, 2020, as the California Consumer Privacy Act (CCPA) takes effect. The web-based tool will enable...more
The Digital Advertising Alliance has published guidance on the use of a tool for opt out requests under CCPA under its (voluntary) self-regulatory principles....more
IMC Releases Best Practices for Fraudspotting - Dig into the numbers, says industry watchdog - All-Star Game - Look, the Influencer Marketing Council sounds cooler than it actually is....more
Truth In Advertising Says “Your Super” Is Running Afoul of FDA - Another day, another supplement company violating FDA rules, at least according to a recent investigation conducted by TruthInAdvertising.org (TINA)....more
Ad Industry Gears Up for Data Privacy Ragnarök - Privacy for America adds industry voices to brewing debate - Winter Is Coming - The California Consumer Privacy Act (CCPA) of 2018 continues to create waves in the...more
FTC Warns Gem Marketers to Disclose Synthetics - Recent changes to the Commission’s jewelry rules add new facets but keep sharpness - Confession - This is hard to admit, but please hear us out....more
NARB Sheds Light on Two-for-One Ad Rules - Famed TV marketing company must adjust claims to provide full fee disclosure - Blocks Harmful Rays! “As Seen on TV” seems like one of those ready-made slogans that are just...more
A Dutch e-cigarette company recently settled a self-regulatory inquiry over its online behavioral advertising practices. The Accountability Program (a US self-regulatory group that oversees online and interactive behavioral...more
Are you an app publisher or do you advertise via mobile apps or obtain marketing data that originates from them? If so, you need to beware that regulators and consumer protection authorities are taking action against...more
Behavioral advertising refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two forms....more
In This Issue: - ASRC Internet Ad Program Adds a Notch to Its Belt - Court Unties Gag on Dissatisfied Weight-Loss Consumers...more
Class Actions - Facebook Cannot Evade Suit Under Illinois’ Biometric Information Privacy Act Even Where No Proof of Harm - In separate rulings handed down last week in the Northern District of California, the court...more
Liftopia, an e-commerce platform that enables ski resorts to sell advance-purchase tickets online, was cited in a recent decision by the Better Business Bureau’s Online Interest-Based Advertising Accountability Program...more
On December 4, 2017, the Network Advertising Initiative (NAI), a self-regulatory body comprised of more than 100 digital advertising companies that collect and use consumer information for online behavioral advertising (OBA),...more
The Online Interest-Based Advertising Accountability Program recently warned that it will require interest-based video ads to provide transparency and control to viewers by April 1, 2018....more
Rapidly changing and complex technology, the rise of “Big Data” and an increasing focus on digital advertising has made advertising legal compliance an increasingly complex area for companies. In-house attorneys and their...more
Two digital advertising companies, Adbrain and Exponential Interactive, were cited in recent decisions by the Better Business Bureau’s Online Interest-Based Advertising Accountability Program (OIBAAP) for not complying with...more
Two self-regulatory organizations that promulgate transparency and choice standards for interest-based advertising (IBA) have created new beta versions of their consumer choice tools for setting preferences about digital...more
We recently discussed the Federal Trade Commission’s (FTC’s or Commission’s) expanded application of its unfairness authority and exercise of its deception authority in bringing a complaint against a maker of smart TVs that...more
Behavioral advertising refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two forms. ...more
Enforcement of the Digital Advertising Alliance “Application of the Principles of Transparency and Control to Data Used Across Devices” (DAA Cross-Device Principles) officially began on February 1, just a week after the FTC...more
Many retailers engage in behavioral advertising, which refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two...more