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Disclosure Requirements Hashtags

Faegre Drinker Biddle & Reath LLP

Hashtag Ad: FTC Releases Disclosure Guidelines for Social Media Influencers

You’re not an influencer (yet)? That’s OK. This still matters. If your company uses influencers as part of its marketing strategy, it shares responsibility to ensure compliance with all Federal Trade Commission (FTC)...more

Holland & Knight LLP

Social Media Regulation: Advertising, Marketing and the FTC

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Holland & Knight hosted Michael Ostheimer, a senior attorney for the Federal Trade Commission (FTC), for a webinar presentation on Oct. 17, 2019. Mr. Ostheimer has been with the FTC for nearly three decades, currently serving...more

Smart & Biggar

#InfluencerMarketing: What advertisers need to know about disclosure

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It has been said that Instagram, YouTube and blogging represent the height of creative self-expression on the Internet. However, if a brand has sponsored an individual’s content, then the claim to self-expression has its...more

Womble Bond Dickinson

#Clear and #Conspicuous Paid Partnerships: Instagram Lends Helpful Technology Hand

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It is often considered difficult for endorsers to make appropriate disclosures of their paid partnership with a brand within the confines of social media. Instagram has announced it will try to help make disclosures around...more

Sheppard Mullin Richter & Hampton LLP

Using Hashtag #Disclosures in Social Media Advertising

The Federal Trade Commission (“FTC”) has been cracking down on brands for paying Instagram users to endorse their products or to share brand content without disclosing the relationship. Indeed, the recent settlements entered...more

Goulston & Storrs PC

Paid Celebrity Endorsements in Social Media: The FTC Is Watching

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How much trust do you place in celebrities who endorse products on social media platforms such as Instagram, Snapchat, Facebook, Twitter, and YouTube? Do you stop to consider whether they are compensated for their efforts...more

Dorsey & Whitney LLP

Did You Catch that Hashtag at the Super Bowl?

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Early in the game on Sunday night, Esurance ran a commercial announcing that it was giving away more than $1 million through a sweepstakes on Twitter. You may remember that Esurance made a splash with a Twitter-based...more

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