On March 31, the Second Circuit upheld the Eastern District of New York’s dismissal of false advertising claims against Dunkin Donuts, rejecting the out-of-state plaintiffs’ claims for lack of personal jurisdiction. The...more
In This Issue: - Organic, Sure, but Don’t Be All Superior About It - Infrared Protection Claims Rub NAD the Wrong Way - Cali Sets the Pace Again With New Internet of Things Security Bill - Dunkin’ Stampedes Angus Steak Class...more
A basic tactic of shady internet advertisers relies on blurring the lines between “real” content and advertisements. Enough users are duped in this fashion to make the practice commonplace (and lucrative). Ad producers blend...more
Massachusetts AG Fences off Geofencing Ad Campaign - In what appears to be the first time a consumer protection law was used to object to a company engaging in GPS-based ad targeting, Copley Advertising settled with...more