News & Analysis as of

ESRB Video Games

BakerHostetler

The ABCs of the ESRB

BakerHostetler on

With “The Last of Us” on HBO racking up viewers and “Hogwarts Legacy” smashing records, there is no denying that video game culture is having a moment. But what should we be on the lookout for when advertising our games...more

Stinson LLP

What's Loot Got to do With It?

Stinson LLP on

The monetization of video game ecosystems is complex and loot boxes have come under scrutiny as publishers look for a continuous revenue stream. In video games, a loot box is a digital treasure chest that may be opened to...more

Perkins Coie

ESRB Issues Labeling Requirement for Video Games Containing Loot Boxes

Perkins Coie on

The Entertainment Software Ratings Board (ESRB) issued a new labeling requirement for games containing “loot boxes” in April 2020. As discussed in more detail below, these games must be labeled with “In-Game Purchases...more

ArentFox Schiff

ESRB Launches New Warning Label for Video Game Loot Boxes

ArentFox Schiff on

The Entertainment Software Rating Board (ESRB), which administers the ratings system for video games, has launched a new warning label for use on video games that include in-game offers to purchase digital goods or premiums...more

Manatt, Phelps & Phillips, LLP

Video Game Industry Plays for FTC Approval of COPPA Program

Modifications to the video game industry’s self-regulatory program designed to comply with the Children’s Online Privacy Protection Act (COPPA) Rule have been granted approval by the Federal Trade Commission....more

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