With “The Last of Us” on HBO racking up viewers and “Hogwarts Legacy” smashing records, there is no denying that video game culture is having a moment. But what should we be on the lookout for when advertising our games...more
The monetization of video game ecosystems is complex and loot boxes have come under scrutiny as publishers look for a continuous revenue stream. In video games, a loot box is a digital treasure chest that may be opened to...more
The Entertainment Software Ratings Board (ESRB) issued a new labeling requirement for games containing “loot boxes” in April 2020. As discussed in more detail below, these games must be labeled with “In-Game Purchases...more
The Entertainment Software Rating Board (ESRB), which administers the ratings system for video games, has launched a new warning label for use on video games that include in-game offers to purchase digital goods or premiums...more
Modifications to the video game industry’s self-regulatory program designed to comply with the Children’s Online Privacy Protection Act (COPPA) Rule have been granted approval by the Federal Trade Commission....more