News & Analysis as of

Federal Trade Commission (FTC) Augmented Reality

BakerHostetler

Modeling the Privacy Catwalk: Practical Steps Forward

BakerHostetler on

What’s Trending? (Privacy a la Mode) - Notable fashion brands have been engaging in a “trial period” of new technologies as privacy laws and privacy enforcement are trending – for example, exploring integrating branding...more

ArentFox Schiff

Is It Time for a Test Drive in the Metaverse?

ArentFox Schiff on

Buying a car has evolved from the days of brick and mortar dealerships to e-commerce, where consumers can select their preferred dealer, reserve, order, finance, and purchase a new or used vehicle in a seamless transaction....more

Sheppard Mullin Richter & Hampton LLP

Is it Time to Make AR and VR a Part of Your Reality?

To date, there are over 1 billion augmented reality (“AR”) users and 171 million virtual reality (“VR”) users worldwide[1], a number that continues to increase as more industries turn to AR and VR to create immersive user...more

Kilpatrick

Augmented Reality, Advertising, and Practical Legal Considerations

Kilpatrick on

New technologies, new media, and new methods of engaging consumers continue to disrupt the advertising industry. The “song remains the same,” so to speak, with the new technology of augmented reality. As it gets deployed...more

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