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Federal Trade Commission (FTC) CARU

Sheppard Mullin Richter & Hampton LLP

CARU Settles With KidGeni AI Platform Over Alleged Privacy Violations 

The Children’s Advertising Review Unit recently settled with KidGeni – a generative art platform intended for children- for allegedly violating both CARU’s guidelines and COPPA. According to CARU, which is a self-regulatory...more

American Conference Institute (ACI)

[Event] 7th Annual Forum on Advertising Claims Substantiation - February 8th - 9th, New York, NY

While the modalities of advertising may change, advertising’s core tenant of claims substantiation remains an unwavering constant. As such, legal and regulatory professionals in marketing and advertising set their calendars...more

Davis Wright Tremaine LLP

Stay ADvised: Brand Protection & Advertising Law News - June 2023

The FTC is Coming Soon to a Phony Earnings Scheme and Celebrity Endorser Near You - The FTC is making good on its promises to protect consumers from phony get-rich-quick opportunities, wrapped in costly training programs,...more

American Conference Institute (ACI)

[Event] 6th Annual Legal, Regulatory, and Compliance Forum on Advertising Claim Substantiation - February 9th - 10th, New York, NY

Hosted by American Institute, the 6th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation returns for another exciting year with curated programming that shines a spotlight on finding solutions...more

Wiley Rein LLP

FTC Hosts Event to Examine Children’s Advertising in Digital Media

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Our broadcast clients are already well aware of their obligations to air children’s programming in accordance with the FCC’s rules, including the rule prohibiting “host selling.”...more

Shook, Hardy & Bacon L.L.P.

FTC Discusses Growing Concerns over Digital Advertising to Youth

The Federal Trade Commission’s truth-in-advertising laws require that advertisements be truthful, not misleading, and, when appropriate, backed by scientific evidence. FTC looks at an advertisement in context, considering...more

BakerHostetler

The Matrix of Guardrails for the Metaverse Grows (Plus Weekend Movie Viewing Recommendations)

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​​​​​​​We are not quite at the Matrix moment of a red pill/blue pill choice yet, but we are moving closer every day to the possibility of a fully immersive virtual world. And the regulators and watchdogs are already thinking...more

Sheppard Mullin Richter & Hampton LLP

Eye On Privacy: 2021 Year in Review

Just as we thought 2022 was going to be significantly different than 2021, December 2021 and January 2022 events have thrown us for another (pandemic) loop. We anticipate that some of the privacy and cybersecurity...more

BakerHostetler

CARU’s Revised Guidelines Are Not Kid-ding Around

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The Children’s Advertising Review Unit (CARU) recently held their “Kidvertising” workshop to discuss the revised CARU Advertising Guidelines, which are set to take effect on January 1, 2022. The workshop tackled several...more

Troutman Pepper

BBB’s Children’s Advertising Review Unit Announces Updated Guidelines

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On July 29, the Better Business Bureau’s Children’s Advertising Review Unit (CARU) issued revised guidelines for ads directed to children....more

Sheppard Mullin Richter & Hampton LLP

The Impact of the CARU Advertising Guidelines Change On Privacy

As discussed in our sister blog, CARU’s revised Ad Guidelines go into effect on January 1, 2022. While the core principles of the guidelines have not changed, they now include new content to account for today’s advertising...more

Sheppard Mullin Richter & Hampton LLP

CARU Revises its Guidelines to Address Increase in Online Media

The Children’s Advertising Review Unit (CARU) recently revised its children’s advertising guidelines to address the increased prevalence of online media directed to children. Of note, the guidelines now apply to content...more

Manatt, Phelps & Phillips, LLP

The Poster Child for Compliance: CARU Updates Its Advertising Guidelines for Children’s Advertising

In its first major update since 2014, the BBB National Programs’ Children’s Advertising Review Unit (CARU) announced on July 29, 2021, the issuance of its revised CARU Advertising Guidelines (the Revised Guidelines), widely...more

Kelley Drye & Warren LLP

CARU Announces Changes to Guidelines for 2022

In February, we posted that the Children’s Advertising Review Unit (or “CARU”) was in the process of updating its Guidelines for ads directed to children. The Guidelines had last been updated in 2006, and advertisers often...more

BakerHostetler

AD-ttorneys@law – July 2021 #1

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CARU Warns Kids Off of Consuming Sugary, Fruit-Scented Doll Tears - Sometimes you write a title so strange that a subtitle seems superfluous - Kids Today - The holy grail of toy manufacturing is the collectible—the marketing...more

Manatt, Phelps & Phillips, LLP

It’s Not COPPA-cated: CARU Determines VSCO Mobile App Not Directed Toward Children

On January 21, the Children’s Advertising Review Unit (CARU) announced a social media and photo editor app that has become well known to teens and tweens for the “VSCO girl” trend is not an online service that is either...more

Manatt, Phelps & Phillips, LLP

No Discord Here: CARU Determines Social Media Platform Complies With COPPA

On October 6, the Children’s Advertising Review Unit (CARU) announced its finding that Discord, a social media platform that provides text, voice and video communication services via desktop, browser and mobile applications,...more

Manatt, Phelps & Phillips, LLP

CARU, U.S. Senators Call for FTC Review of Children’s Privacy in Digital Advertising and Edtech

On May 11, 2020, the Children’s Advertising Review Unit (CARU) issued a public statement in support of a bipartisan call by six U.S. Senators for the Federal Trade Commission (FTC) to conduct a review of the data collection...more

Manatt, Phelps & Phillips, LLP

TINA Not Playing Around With YouTube Kidfluencer

A popular YouTube channel for kids is the subject of a new complaint filed by Truth in Advertising (TINA) with the Federal Trade Commission (FTC). TINA accused Ryan ToysReview, starring 7-year-old Ryan Kaji, of engaging in...more

Sheppard Mullin Richter & Hampton LLP

CARU Takes Action Against Two More Mobile Apps

We recently wrote about the Children’s Advertising Review Unit’s privacy-related enforcement against two mobile apps for children on our Eye on Privacy blog. But there’s more! CARU also took action based on several...more

Sheppard Mullin Richter & Hampton LLP

CARU Takes Action Against Two Mobile Apps

Two mobile apps directed at children were recently subject to action by the Children’s Advertising Review Unit. The first, “My Talking Tom,” is a virtual pet game for children operated by Outfit7 Limited. One issue was the...more

Fenwick & West LLP

Think You Don’t Have to Worry About Kids’ Privacy? Grow Up! Five Practical Tips for Reducing Your Risk

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The first months of 2019 have seen several key developments in the world of children’s privacy. There have been major enforcement actions, new legislative proposals, and new best practices and guidance issued, both in the...more

Fenwick & West LLP

Intellectual Property Bulletin - Spring 2019

Fenwick & West LLP on

Avoiding the Top 5 Potholes for Autonomous Transportation Startups - Autonomous transportation technology was widespread at the 2019 Consumer Electronics Show. Advances in object identification, mapping, machine learning,...more

BakerHostetler

20 Years Young: The Maturing of COPPA in a Privacy-Conscious Age

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We cover children’s privacy and advertising weekly. However, in light of COPPA’s recent 20th anniversary, and in the wake of CARU’s biggest-yet West Coast CARU conference, ADLaw has enlisted CARU super lawyer Katie...more

Manatt, Phelps & Phillips, LLP

KleptoCats App Steals FTC Referral From Self-Regulatory Programs

In a joint referral, the Online Interest-Based Advertising Accountability Program and the Children’s Advertising Review Unit notified the Federal Trade Commission (FTC) that HyperBeard had refused to participate in the...more

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