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Green Guides › Misleading Statements › Class Action

The Green Guides are set of marketing guidelines issued by the United States Federal Trade Commission to prevent businesses from making misleading environmental claims in marketing and/or advertising and to... more +
The Green Guides are set of marketing guidelines issued by the United States Federal Trade Commission to prevent businesses from making misleading environmental claims in marketing and/or advertising and to provide businesses with proper standards for making such claims.    less -
Morgan Lewis

Court Reverses Prior Decision Finding ‘Carbon-Neutral’ Claim May Be Misleading

Morgan Lewis on

A US federal district court, upon a motion to reconsider, granted the defendant’s motion to dismiss class action claims concerning its use of the term “carbon neutral.” This decision represents a victory for consumer goods...more

Jones Day

Class Action "Greenwashing" Bottled Water Lawsuit Survives Motion to Dismiss in New York Federal Court

Jones Day on

On January 10, 2024, a class action lawsuit survived a motion to dismiss a complaint alleging injury due to misleading "carbon neutrality" branding on bottled water. Dorris v. Danone Waters of America, Case No. 22 Civ. 8717...more

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