This summer, the Children’s Advertising Review Unit (CARU) issued new guidelines that, for the first time, cover in-app advertising, influencer marketing, and discrimination. CARU is an independent self-regulatory agency...more
Tides of change in the digital advertising and regulatory landscape over the last few years have recently ushered in an increasingly likely future without third-party cookies. Background – An Abbreviated History of Recent...more
IAB Europe has updated its Guide to Post Third-Party Cookie Era. The guide provides a detailed overview of the various targeting techniques used today and some options and consideration going forward. Key Takeaways- ...more
The Interactive Advertising Bureau (IAB), a leading advertising industry organization, has launched a CCPA Benchmark Survey to assess how companies across the digital advertising ecosystem are approaching CCPA compliance. The...more
The Interactive Advertising Bureau (“IAB”) is a trade association comprised of companies that participate in digital marketing. Its members include both media companies and advertising technology (“adTech”) companies. In...more
Editors’ Note: This is the first in our fourth-annual end-of-year series examining important trends in data privacy and cybersecurity in the coming year. Up next: a look at trends in the energy space. Lists of “top” things...more
No. The Interactive Advertising Bureau (“IAB”) is a trade association comprised of companies that participate in digital marketing; its members include both media companies and advertising technology companies. ...more
The Interactive Advertising Bureau (“IAB”) is a trade association comprised of companies that participate in digital marketing including media companies and advertising technology companies. In October of 2019, the IAB...more
Have you recently received an update from Google or another adtech provider on their CCPA position? Some industry players are rolling out their approaches, and any business that uses website widgets needs to take note...more
As the effective date for the California Consumer Protection Act (CCPA) inches closer, the Interactive Advertising Bureau (IAB) and its affiliated standard-setting body, the IAB Technology Laboratory, have released for public...more
The Interactive Advertising Bureau (IAB) publicly released its draft CCPA Compliance Framework for Publishers and Technology Companies (“Framework”) on Oct. 22, 2019....more
Concerned about the impending effective date of the California Consumer Privacy Act (CCPA)? With advertisers scrambling to meet the requirements of the new privacy law, the Interactive Advertising Bureau (IAB) has...more