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JCPenney False Advertising

Hogan Lovells

Seller Beware: Advertising "On Sale" Pricing Can Lead to Legal Trouble

Hogan Lovells on

A wave of recent putative class action cases alleging violations of federal pricing guidelines and the consumer protection laws of various states is having a major impact on the retail sector. ...more

McGuireWoods LLP

Deceptive Pricing Class Actions Against Major Retailers on the Rise

McGuireWoods LLP on

Major retailers recently have faced a spate of class-action complaints alleging that they have engaged in misrepresentations and false advertising through the deceptive use of a marketing strategy known as “price anchoring,”...more

BakerHostetler

Class Certification of California Price Advertisement Case Gives Cause for Concern

BakerHostetler on

A recent class certification decision in California involving challenges to a retailer’s price comparison advertisements should prompt retailers to carefully evaluate their sale advertising practices. Whether comparing to...more

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