News & Analysis as of

Location Data Data Brokers Consumer Privacy Rights

Troutman Pepper Locke

California AG Announces Investigative Sweep Targeting Geolocation Data

Troutman Pepper Locke on

On March 10, California Attorney General (AG) Rob Bonta announced an investigative sweep of the location data industry for potential noncompliance with the California Consumer Privacy Act (CCPA)....more

Kramer Levin Naftalis & Frankel LLP

Privacy Regulators Target the Location Data Industry

On March 10, 2025, California Attorney General Rob Bonta (AG) announced an “ongoing investigative sweep” into the use of consumer location data by mobile app providers, advertising networks and data brokers. The AG sent...more

Orrick, Herrington & Sutcliffe LLP

California attorney general investigates location data industry

On March 10, California Attorney General (AG) Rob Bonta launched an investigation into the location data industry, issuing letters to companies that the AG alleged “appear to be in violation of the California Consumer Privacy...more

Williams Mullen

California Attorney General Targets Location Data Industry

Williams Mullen on

On March 10, 2025, California Attorney General Rob Bonta announced an investigative sweep targeting the location data industry for potential non-compliance with the California Consumer Privacy Act (the “CCPA”)....more

Holland & Knight LLP

FTC Cracks Down on Selling Sensitive Location Info, Restricts Use of Consumer Data for 1st Time

Holland & Knight LLP on

The Federal Trade Commission (FTC) announced two significant enforcement actions last week – one against data broker Mobilewalla, Inc. and the other against data analytics provider Gravy Analytics, Inc. (and its subsidiary...more

Robinson+Cole Data Privacy + Security Insider

Privacy Tip #423 – FTC Files Complaint Against Mobilewalla for Selling Consumers’ Precise Location Data

I have commented before that I do not enable location-based services unless I use an app that requires it, like a ride-sharing app or directions. One of the reasons is to prevent data brokers and others from using precise...more

Klein Moynihan Turco LLP

FCC Fines Major Wireless Carriers For Data Privacy Violations

On April 29, 2024, the Federal Communications Commission (“FCC”) announced that it had fined the nation’s largest wireless carriers a total of $196 million for violating consumer data privacy rights. AT&T, Sprint, T-Mobile...more

Troutman Pepper Locke

FTC's Sensitive Location Privacy Collection and Sale Expectations: Insights From Data Broker Settlements (and 10 Action Items to...

Troutman Pepper Locke on

Following several years of investigating the common practices in the space, the Federal Trade Commission (FTC) reached its first settlement with a data broker over the alleged collection and sale of location information that...more

Wyrick Robbins Yates & Ponton LLP

FTC Gives it to X-Mode: 5 Lessons from the Agency’s Latest Consumer Location Data Case

The FTC announced an action last week against location data broker X-Mode Social and its corporate successor Outlogic (collectively, “X-Mode”) based on several alleged violations of Section 5 of the FTC Act. According to FTC...more

WilmerHale

Congress Proposes Legislation Aimed at Data Brokers and Health Information

WilmerHale on

On June 15, 2022, Senator Elizabeth Warren introduced Senate Bill S.4408, Health and Location Data Privacy Act of 2022 (the “Bill”). The Bill, co-sponsored with Senators Ron Wyden, Patty Murray, Sheldon Whitehouse, and Bernie...more

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