News & Analysis as of

Location Privacy Retail Market

Goulston & Storrs PC

Digitizing Brick and Mortar: Geofencing and Geolocation Can Help Retailers Win at Omnichannel

Goulston & Storrs PC on

We have blogged previously about the steady rise of e-commerce, the benefits and challenges of creating a cohesive omnichannel experience, and some of the special issues omnichannel creates for the landlord-tenant...more

Robins Kaplan LLP

Radio Frequency Identification: The Next Big Thing In Retail?

Robins Kaplan LLP on

Radio Frequency Identification (RFID) might just be the next big thing in retail. RFID, an electronic device, small enough to remain undetected by the average consumer, can be discretely attached to an item and allows...more

Robins Kaplan LLP

Mobile Location Analytics: Additional Considerations For Retailers

Robins Kaplan LLP on

Since our first update on Mobile Location Analytics (MLA) for retailers, the International Working Group on Data Protection in Telecommunications ("the Group") has released a working paper raising additional considerations...more

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