News & Analysis as of

Mobile Apps Online Interest-Based Advertising Accountability Program

Manatt, Phelps & Phillips, LLP

Accountability Program Targets Enhanced Notice

In its latest decisions, the Digital Advertising Alliance (DAA) Accountability Program (the Program) worked with websites and mobile apps devoted to retail and pharmaceutical products on issues of notice....more

Manatt, Phelps & Phillips, LLP

KleptoCats App Steals FTC Referral From Self-Regulatory Programs

In a joint referral, the Online Interest-Based Advertising Accountability Program and the Children’s Advertising Review Unit notified the Federal Trade Commission (FTC) that HyperBeard had refused to participate in the...more

Sheppard Mullin Richter & Hampton LLP

New Compliance Warning: Interest-Based Video Ads Must Provide Notice and Choice

The Online Interest-Based Advertising Accountability Program recently warned that it will require interest-based video ads to provide transparency and control to viewers by April 1, 2018....more

BakerHostetler

DAA Issues Inaugural Enforcement Action for Compliance with Mobile App Guidelines

BakerHostetler on

In a prior post we noted the Digital Advertising Alliance’s (DAA) intention, late last year, to begin enforcement of the Application of Self-Regulatory Principles to the Mobile Environment (Mobile App Guidelines), which apply...more

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