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Negative Option Rule Advertising

Venable LLP

Negative Option and Continuity Marketing

Venable LLP on

The Federal Trade Commission, state attorneys general, and class action plaintiffs continue to scrutinize negative option and continuity offers, including automatic renewals, free-to-pay conversions, and continuity programs....more

DLA Piper

FTC Finalizes "Click-to-cancel" Rule: Top Points

DLA Piper on

On October 16, 2024, the Federal Trade Commission (FTC) finalized significant updates to the Negative Option Rule. The amendments to the rule, now titled the “Rule Concerning Recurring Subscriptions and Other Negative Option...more

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