News & Analysis as of

Online Travel Vendors

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Amazon and OpenAI Push Ahead While Amadeus Scores a Court Win

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Good Saturday afternoon from sunny Seattle . . . Our weekly Online Travel Update for the week ending Friday, April 3, 2026, is below. This week’s Update features a variety of stories, including an update from Amazon and its...more

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The AI Divide: Google and OpenAI Bet on Different Futures

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Good Sunday afternoon from Seattle . . . Our weekly Online Travel Update for the week ending Friday, March 27, 2026, is below. This week’s Update highlights the different approaches currently being taken by the two AI...more

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A Busy Week for Travel Tech: Google, Booking, Hilton and Hopper in Focus

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Good Sunday afternoon from Seattle . . . Our weekly Online Travel Update for the week ending Friday, March 20, 2026, is below. This week’s Update features a wide variety of stories, includes updates from OpenAI, Google and...more

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Travel's AI Momentum Continues With New Tools From Hilton, Marriott and Amex GBT

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Good Sunday afternoon from Seattle . . . Our weekly Online Travel Update for the week ending Friday, March 13, is below. Given everything else going on the world (none of which is very helpful to travel), it was a relatively...more

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AI Commerce Hits a Reality Check as Regulators Circle the Travel Industry

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Good Sunday afternoon (for some of us, a dreaded “spring forward” afternoon) from Seattle . . . Our weekly Online Travel Update for the week ending Friday, March 6, 2026, is below. This past week began with news out of the UK...more

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The $20B Year for OTAs: Marketing at Scale in the Age of AI

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Good Sunday afternoon from Seattle . . . Our weekly Online Travel Update for Friday, February 27, 2026, is below. This week’s Update features a variety of stories, including a few new perspectives on the existential threat...more

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Wyndham and IHG Join the AI Conversation While Booking Holds Its Ground

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Good Sunday evening from Seattle . . . Our weekly Online Travel Update for the week ending Friday, February 20, 2026, is below. Last week we featured stories on the reported AI activities of Marriott and Hyatt, and this week...more

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A Busy Week in Online Travel: Expedia Earnings, Hotelier AI Developments and Renewed Parity Concerns

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Good Sunday afternoon from Seattle . . . Our weekly Online Travel Update for the week ending Friday, February 13, 2026, is below. What started out as a quiet week in the online travel industry changed considerably as the week...more

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A Week of Rising Pressure in Online Travel as Pricing Rules Advance and Platform Competition Evolves

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Good Sunday afternoon from Seattle . . . For those of you who follow American football, Happy Superbowl Sunday (apparently the number one sports betting day of the year). Our weekly Online Travel Update for the week ending...more

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Accor Makes Its Move in AI Travel With a New Booking Experience in ChatGPT

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Good Sunday afternoon from Manson, Washington . . . Our weekly Online Travel Update for the week ending Friday, January 30, 2026, is below. Accor garnered much of the travel industry’s attention this past week as it became...more

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The Growing Role of AI Agents in Online Travel and ChatGPT’s Ad Plans

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Good evening from the ALIS Conference in Los Angeles . . . Our travel-shortened Online Travel Update for the week ending January 23, 2026, is below. This week’s Update features a wide variety of stories, including updates on...more

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A Defining Start to 2026 for Online Travel: China Probes Trip.com, Airbnb Expands Its Hotel Ambitions and Google Unveils Its...

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Good Sunday evening from a sunny Seattle . . . Our first Online Travel Update for 2026 is below. This week’s Update features new stories on China’s possible crack down on Trip.com, an update on Airbnb and its plans for hotels...more

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Online Travel Update: 2025 Year in Review

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Happy New Year . . . Our annual “year in review” Online Travel Update is below. We’ve enjoyed having the opportunity to work with many of you this past year and look forward to working with you in 2026....more

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The Next Phase of Travel Distribution Rekindles Pricing and Parity Debates

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Happy Monday evening from Seattle . . . Our weekly Online Travel Update for the week ending Friday, December 19, 2025, is below. This week’s Update features a heavy concentration of important legal updates on local Chinese...more

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AI Turns Up the Heat: OTAs Defend Their Turf as Big Tech Redraws the Map

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Good Sunday afternoon from Seattle . . . Our weekly Online Travel Update for the week ending Friday, December 12, 2025, is below. This week’s Update includes a number of updates to stories we featured previously, including...more

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Travel’s Next Competitive Fault Lines

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Good Sunday evening from Seattle . . . Our weekly Online Travel Update for the week ending Friday, December 5, 2025, is below. With last week’s Thanksgiving holiday break, our list of stories this week is longer than usual....more

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The Unfinished Revolution: Why AI's Promise for Travel Remains Mired in Power Struggles

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Good Saturday afternoon from Seattle . . . Our weekly Online Travel Update for the week ending Friday, November 21, 2025, is below. Google captured much of the industry’s attention and imagination early in the week with its...more

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When Travel Gets Personal: Digital IDs Lift Off and Airbnb Takes on Two Fronts

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Good Sunday morning from Seattle . . . Our weekly Online Travel Update for the week ending Friday, November 14, 2025, is below. This week’s Update features of variety of stories, including Apple’s recent Digital ID...more

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B2B and AI: The Twin Engines of Travel's Future?

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Good Sunday morning from Seattle . . . Our weekly Online Travel Update for the week ending Friday, November 7, 2025, is below. Expedia’s quarterly earnings report garnered most of the attention this week as Expedia reported...more

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AI and the Travel Value Chain: Who Wins in the New Search Economy?

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Good Sunday morning from Seattle . . . Our weekly Online Travel Update for the week ending Friday, October 31, 2025, is below. Booking Holdings garnered most of the attention this past week as it reported its third quarter...more

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The Growing Influence of ChatGPT on Travel's Future

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Good Monday morning from Seattle . . . Our Online Travel Update for the week ending Friday, October 24, 2025, is below. This week’s Update introduces readers to ChatGPT’s new browser, ChatGPT Atlas (and its new Agent Mode),...more

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Between the AI Waves: Online Travel Catches Its Breath

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Good Saturday morning from Seattle . . . Our weekly Online Travel Update for the week ending Friday, October 17, 2025, is below. Compared to last week and its seemingly endless parade of announcements around AI and online...more

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The Race to Reinvent Online Travel

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Good Sunday morning from Seattle (actually, about 180 miles south of Seattle at one of Marriott’s new Post Card Cabins in Glennwood, Washington) . . . Our weekly Online Travel Update for the week ending Friday, October 10,...more

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Agentic AI or Amplified Influence: The New Battle for Guest Acquisition

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Good Sunday morning from Seattle . . . Our weekly Online Travel Update for the week ending Friday, October 3, 2025, is below. Artificial intelligence again generated most of this past week’s headlines (many of which coming...more

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This Week in Online Travel: Sabre Bets on AI, Social Media Drives Inspiration and Skift Questions Market Power

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Good Sunday morning from Seattle . . . With a full week of wind and rain in the forecast, fall has definitely arrived in the Pacific Northwest. Our Online Travel Update for the week ending Friday, September 26, 2025, is...more

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