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Over The Counter Derivatives (OTC) Advertising

Hogan Lovells

Pharma advertising in Italy – Online publication of OTC medicinal products list, prices and reimbursability

Hogan Lovells on

The Court of Milan held in a Judgment recently handed down in the proceedings brought by Bayer S.p.a. against the generic manufacturer DOC Generici S.r.l. that online publication of over-the-counter (OTC) medicinal products...more

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