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Personal Data › Data Privacy › Direct Marketing

Alston & Bird

Belgian Data Protection Authority Issues Updated Guidance on Direct Marketing Rules

Alston & Bird on

On March 10, 2025, the Belgian Data Protection Authority (BDPA) updated its 2020 guidance on the processing of personal data for direct marketing purposes (see the updated guidance here in French and in Dutch)....more

A&O Shearman

High Court rules on standard of consent required for profiling and direct marketing

A&O Shearman on

On January 23, 2025, Mrs Justice Collins Rice of the UK High Court issued a ruling in the case of RTM v Bonne Terre Limited and Hestview Limited (trading as Sky Betting and Gaming, (SBG)). The claim - The judgment...more

Hogan Lovells

The Belgian Data Protection Authority Publishes Recommendation Concerning Data Processing for Direct Marketing Purposes

Hogan Lovells on

On January 17, The Belgian Data Protection Authority (DPA) published Recommendation no 01/2020 providing Guidance on direct marketing. The Recommendation provides a methodology on how to comply with the General Data...more

Hogan Lovells

ICO Turns Spotlight on Data Broker Industry

Hogan Lovells on

Data brokers are organisations that obtain data from a variety of sources and then sell or license it to third parties. Many trade in personal data, which is purchased by their customers for several purposes, most commonly to...more

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