Every year professional sports franchises introduce new marketing tactics and sponsorship models to increase their revenue streams—new gear, new placements for logos in stadiums/arenas and on jerseys, not to mention an array...more
In the initial COVID-19 response, sports events, entertainment events, and conventions felt a hard and fast impact, disrupting (first and foremost) people’s lives, but also testing the structures of contractual rights and...more
Sponsorship rights are a critical component of the revenue stream for almost every major venue in the United States. Long-term sponsorship deals not only provide much of the funding for new venues to be built, but they also...more