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Rebranding Trademark Registration

Dorsey & Whitney LLP

When is Rebranding a $4 Billion Mistake? Time Will Tell With Twitter’s Decline

Dorsey & Whitney LLP on

The small blue bird adorning nearly every company’s social media section. The verbiage “tweet” and “retweet” working their way into the fabric of modern language. The creation of character-limited, short-form posts as a new...more

Baker Donelson

Twitter's Recent Rebrand: A Guide to Keeping Your Trademark Rights Alive

Baker Donelson on

It has been hard to miss the headlines about Twitter's recent rebrand to "X," from the dozens of articles questioning why Twitter would ditch its name and well-known blue bird logo to the drama surrounding the large-flashing...more

Weintraub Tobin

Podcast: The Briefing from the IP Law Blog: Guardians of the Trademark: Cleveland Baseball Team and Cleveland Roller Derby Team...

Weintraub Tobin on

In this episode of the Briefing from the IP Law Blog, Scott Hervey and Josh Escovedo discuss the latest developments in the trademark dispute between the Cleveland Guardians Baseball Company – formally the Cleveland Indians –...more

Weintraub Tobin

The Briefing from the IP Law Blog - Guardians of the Trademark: Cleveland Baseball Team and Cleveland Roller Derby Team Clash Over...

Weintraub Tobin on

In this episode of the Briefing from the IP Law Blog, Scott Hervey and Josh Escovedo discuss the latest developments in the trademark dispute between the Cleveland Guardians Baseball Company – formally the Cleveland Indians –...more

BakerHostetler

Assessing Risks in a Deal, How to Partner with Your Business Team

BakerHostetler on

Businesses are not stagnant, and products change both in name and content. Brands are acquired as part of an acquisition, lines are extended in licenses, product lines are extended as businesses change. How do attorneys work...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - June 2020: CBD Ingredient Brands - Trademark Registration Is Possible, but May Be a Tough Pill to Swallow

A June 16, 2020 precedential decision by the Trademark Trial and Appeal Board held that Federal trademark registration is not available for food, beverages, or nutritional/dietary supplements to which hemp-derived cannibidiol...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - August 2019: Well Played - Why The Ohio State University's Trademark Strategy Isn't So Crazy After All

Legal, sport, and popular press let out a collective chortle upon learning that The Ohio State University had filed a federal trademark application for the mark THE. Some debated whether the University would be successful in...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - August 2019

The August 2019 issue of Sterne Kessler's MarkIt to Market® newsletter discusses The Ohio State University's trademark application for the mark "THE" and the current gTLD sunrise period. In this issue: - Well Played -...more

Ward and Smith, P.A.

Tranquil Beaches and Simple Trademarks … and the Dangers Swirling Below

Ward and Smith, P.A. on

Trademark clearance and registration—sounds like an additional legal expense, right? Unfortunately, this potential cost is the reason many individuals and businesses forgo the trademark clearance and registration process...more

Bowditch & Dewey

Like a Rolling STONE: Stone Brewing’s Trademark Dispute with MillerCoors

Bowditch & Dewey on

Stone Brewing—widely known for its popular IPA and other craft brews—recently cast the first stone in a trademark dispute with the conglomerate that owns Keystone. In its complaint for trademark infringement, Stone Brewing...more

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