News & Analysis as of

Rebranding Trademarks Intellectual Property Protection

Baker Donelson

Twitter's Recent Rebrand: A Guide to Keeping Your Trademark Rights Alive

Baker Donelson on

It has been hard to miss the headlines about Twitter's recent rebrand to "X," from the dozens of articles questioning why Twitter would ditch its name and well-known blue bird logo to the drama surrounding the large-flashing...more

Weintraub Tobin

Podcast: The Briefing from the IP Law Blog - Cleveland Now Has Two Guardians: The Baseball Team and the Roller Derby Team Settle...

Weintraub Tobin on

In this episode of The Briefing from the IP Law Blog, Scott Hervey and Josh Escovedo discuss an update in the trademark legal battle between the Cleveland Guardians Baseball and Roller Derby teams....more

Weintraub Tobin

The Briefing from the IP Law Blog - Cleveland Now Has Two Guardians: The Baseball Team and the Roller Derby Team Settle Their Case...

Weintraub Tobin on

In this episode of The Briefing from the IP Law Blog, Scott Hervey and Josh Escovedo provide an update on the legal battle between the Cleveland Guardians Baseball and Roller Derby teams. ...more

Weintraub Tobin

Podcast: The Briefing from the IP Law Blog: Guardians of the Trademark: Cleveland Baseball Team and Cleveland Roller Derby Team...

Weintraub Tobin on

In this episode of the Briefing from the IP Law Blog, Scott Hervey and Josh Escovedo discuss the latest developments in the trademark dispute between the Cleveland Guardians Baseball Company – formally the Cleveland Indians –...more

Weintraub Tobin

The Briefing from the IP Law Blog - Guardians of the Trademark: Cleveland Baseball Team and Cleveland Roller Derby Team Clash Over...

Weintraub Tobin on

In this episode of the Briefing from the IP Law Blog, Scott Hervey and Josh Escovedo discuss the latest developments in the trademark dispute between the Cleveland Guardians Baseball Company – formally the Cleveland Indians –...more

Hogan Lovells

Tips for Companies Saying Goodbye to Racial Stereotypes in Branding

Hogan Lovells on

The last year has seen urgent discussions concerning racism, discrimination, police violence, inequality, and social justice come to the forefront of life in the United States. Corporate America – and its brands – responded...more

Faegre Drinker Biddle & Reath LLP

Rebranding Roadmap – A Checklist for Changing Brand Names and Company Names

So you’re thinking about changing your company name, brand, or both.  We usually like to allow at least a few months to identify the new name and initiate protection. To help you plan, here’s a high-level overview of...more

BakerHostetler

Assessing Risks in a Deal, How to Partner with Your Business Team

BakerHostetler on

Businesses are not stagnant, and products change both in name and content. Brands are acquired as part of an acquisition, lines are extended in licenses, product lines are extended as businesses change. How do attorneys work...more

International Lawyers Network

Rebranding or launching a new product in the CPG space? Don’t neglect intellectual property

The coronavirus pandemic has presented many challenges for those in the consumer packaged goods (CPG) space, and beyond. Supply chain disruptions, rapid migration of point-of-sale from brick-and-mortar outlets to online...more

Fenwick & West LLP

Branding Strategy: Key Questions Your Startup Should Consider

Fenwick & West LLP on

When building your brand, your company should consider the following questions: 1. What products/services are you going to use with the brand? Consider the kinds of products or services you intend to offer with your...more

Ward and Smith, P.A.

Tranquil Beaches and Simple Trademarks … and the Dangers Swirling Below

Ward and Smith, P.A. on

Trademark clearance and registration—sounds like an additional legal expense, right? Unfortunately, this potential cost is the reason many individuals and businesses forgo the trademark clearance and registration process...more

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