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Snell & Wilmer

Trade Dress: What It Is and How to Protect It

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I. Trade Dress Is Either a Trademark or Service Mark. “Trade dress” functions as either a trademark or service mark. A “trademark” is any word, term, phase, symbol, logo, design, shape, tag line, background, color, scent,...more

Snell & Wilmer

Trademark Advice: Measure Twice, Cut Once — How to Avoid Unnecessary Legal Fees

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Originally published in Utah Business. Very seldom do companies intentionally adopt trademarks that are likely to cause confusion in the marketplace or intend to profit on the goodwill of other companies. Yet, even...more

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