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Retail Tracking Mobile Devices

Robins Kaplan LLP

Going Mobile: The Growth of Device-Based Ecommerce in the 2018 Holiday Season

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As shopping via mobile devices captures a greater share of e-commerce, experts are making bold predictions about the role cell phones will play in this year’s holiday shopping landscape....more

Goulston & Storrs PC

No Cash? No Problem: The Emergence of Cashless Retailers

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From the time we were little, putting birthday money into our piggy banks, cash has always been an important part of our lives. Now, imagine a world where cash is no longer king. Like so many other things that we thought were...more

Goulston & Storrs PC

Digitizing Brick and Mortar: Geofencing and Geolocation Can Help Retailers Win at Omnichannel

Goulston & Storrs PC on

We have blogged previously about the steady rise of e-commerce, the benefits and challenges of creating a cohesive omnichannel experience, and some of the special issues omnichannel creates for the landlord-tenant...more

Goulston & Storrs PC

Designed for Convenience: Three Ways Technology Can Enhance the Shopping Experience

Goulston & Storrs PC on

Spending a weekend or a Black Friday waiting in long checkout lines can drive many consumers to make their purchases with online retailers, which offer convenient and fast shopping. As competition with online retailers...more

Robins Kaplan LLP

Mobile Location Analytics: Changing the Game for Brick and Mortar Retail

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For brick-and-mortar retailers, smart phones have taken on an entirely new role in customers’ shopping experiences. A technology known as "mobile location analytics" ("MLA") or sometimes, "indoor analytics," gives brick and...more

Morrison & Foerster LLP - Social Media

The FTC Weighs in on In-Store Tracking. Or Does It?

In law school, everybody learns the adage that hard cases make bad law. When it comes to the Federal Trade Commission, a better aphorism might be, “easy cases make new law.” The FTC’s recent settlement with Nomi Technologies...more

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