What is the best discovery technique available? Is it the old reliable search terms or cutting-edge analytics that surface the most relevant data? Let’s look at the strengths and limitations of both methods in the current...more
Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found online at all! Keyword...more
When collecting electronically stored information (“ESI”) from multiple custodians (i.e., various individuals/ different sources), there will necessarily be duplicative documents collected in the process. In company-wide...more