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Startups › Domain Names

Smart & Biggar

Preparing a trademark strategy: 5 considerations for start-ups

Smart & Biggar on

Most entrepreneurs have a general understanding that trademarks are good for business. However, many overlook the importance of having a trademark strategy in place. Simply put, a trademark can be a unique combination of...more

Fenwick & West LLP

Branding Strategy: Key Questions Your Startup Should Consider

Fenwick & West LLP on

When building your brand, your company should consider the following questions: 1. What products/services are you going to use with the brand? Consider the kinds of products or services you intend to offer with your...more

Foley Hoag LLP - Trademark, Copyright &...

Domain Name Strategies for Start-Up Companies

Foley Hoag LLP - Trademark, Copyright &... on

Just as it is important for start-up companies to be mindful of early-stage trademark and copyright protection strategies (see our guides entitled “Trademark Strategies for Start-Up Companies” and “Copyright Strategies for...more

McAfee & Taft

Common IP pitfalls every business can avoid

McAfee & Taft on

As a business owner or manager, you have probably experienced or at least heard about costly and disruptive intellectual property infringement lawsuits. You may also be very concerned about protecting your company’s customer...more

Cooley LLP

Blog: Maintaining Control of Your Brand Among 1,200 New gTLDs

Cooley LLP on

The authors of every successful business strategy know that a company must protect its trade marks and its brand from the outset. The primary means of doing so is to register trade marks in each of the territories in which...more

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