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Sustainability Fashion Industry Fashion Branding

Katten Muchin Rosenman LLP

The ‘Clock Is Ticking': Is Fashion Ready for Increased Demand for and Scrutiny of Sustainability? - Kattison Avenue/Katten...

Sustainability is trendy. Amid shifting consumer sentiment and mounting criticism in the press, international legislation is forcing change in how companies make and market their products....more

Perkins Coie

Aspiring To Be Green? Avoid Common Advertising Pitfalls

Perkins Coie on

Brands recognize that consumers value sustainability and continue to promote the green and eco-friendly qualities of their products and services. In fact, a recent study found that, on average, three out of five (64%)...more

Perkins Coie

Sustainability Trends and IP Issues for Fashion Brands

Perkins Coie on

The fashion industry is one of the most polluting industries in the world and is responsible for roughly 10% of global greenhouse gas emissions. There are many contributing factors to this problem, including pollution from...more

Perkins Coie

Upcycled Goods: How Fashion and Apparel Brands Can Promote Sustainability While Protecting Brand Value

Perkins Coie on

The fashion industry is the world’s second largest polluter behind big oil, and is responsible for around 10% of global greenhouse gas emissions. There are a number of contributing factors to this problem, ranging from “fast...more

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