News & Analysis as of

Targeted Digital Advertising Privacy Laws

WilmerHale

Arkansas Online Privacy Act Expands Privacy Protections for Children and Teens

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On April 21, 2025, Arkansas Governor Sarah Huckabee Sanders signed HB 1717 into law. HB 1717, which will take effect on July 1, 2026, prohibits operators of online services “directed at children” or operators with “actual...more

Wyrick Robbins Yates & Ponton LLP

ConnectiCut to the Chase: Lessons from the Connecticut AG's Latest CTDPA Enforcement Report

On April 17, 2025, the Connecticut Office of the Attorney General (“OAG”) released an Updated Enforcement Report Pursuant to the Connecticut Data Privacy Act (“Report”). The Report, the second issued by OAG (read our...more

Neal, Gerber & Eisenberg LLP

Tips to Reduce Risk of Exposure to UID2 Class Actions

Businesses need to remain vigilant regarding recent developments in consumer-based data privacy class actions. In recent weeks, the plaintiff class action bar has filed several lawsuits against The Trade Desk Inc. related to...more

Benesch

VPPA In Flux: Circuits Split on Who Counts as a VPPA “Consumer”

Benesch on

The question of who qualifies as a “consumer” under the Video Privacy Protection Act (VPPA) is no longer academic. In late March and early April 2025, two federal appellate courts issued starkly conflicting rulings in Gardner...more

Nelson Mullins Riley & Scarborough LLP

Get to Know the Global Privacy Control (GPC): State Attorneys General Remind Consumers of Their Right to Opt-Out of the Sale or...

Introduction - Most businesses are aware of historical restrictions or limitations on selling personal information to third parties for monetary consideration....more

BakerHostetler

COPPA is All Grown Up: FTC Finalizes Rule

BakerHostetler on

After a very long process, the Federal Trade Commission (FTC or Commission) announced the finalized updates to the Children’s Online Privacy Protection Act (COPPA) Rule. COPPA was last updated nearly 12 years ago, and much...more

Robinson+Cole Data Privacy + Security Insider

FTC Announces Updates to COPPA Rule

On January 16, 2025, the Federal Trade Commission (FTC) issued a press release stating, “The updated [Children’s Online Privacy Protection Act (COPPA)] rule strengthens key protections for kids’ privacy online. By requiring...more

Bricker Graydon LLP

[Webinar] Children’s Privacy in the Digital Age - January 9th, 12:00 pm - 1:00 pm ET

Bricker Graydon LLP on

As digital platforms continue to dominate children's lives, new laws are emerging to bolster online safety and privacy protections for minors, but at what cost? This webinar will explore the proposed Kids Online Safety Act...more

Mitchell, Williams, Selig, Gates & Woodyard,...

2024 Privacy Legislative Roundup

2024 was a banner year for state privacy legislation. This year saw seven new states pass comprehensive consumer privacy laws, joining the ranks of 12 other states that have previously passed similar laws. While other state...more

BakerHostetler

The Protecting Americans’ Data from Foreign Adversaries Act - What Digital Advertisers, Publishers and Ad Platforms Need To Know

BakerHostetler on

The Protecting Americans’ Data from Foreign Adversaries Act (PADFA or the Act) was signed into law by President Joe Biden on April 24 as part of a larger foreign aid appropriations bill. Although other portions of the...more

Davis Wright Tremaine LLP

Heightened Privacy Protections for Children in Virginia

On May 17, 2024, Virginia Governor Glenn Youngkin signed SB 361/HB 707 amending the Virginia Consumer Data Protection Act ("VCDPA") to provide heightened protections to consumers under 18 years of age, not just those under...more

Pillsbury Winthrop Shaw Pittman LLP

Four New State Consumer Privacy Laws Are Slated to Take Effect in 2024

In 2023, four consumer privacy laws went into effect in Colorado, Connecticut, Virginia and Utah. Entities should prepare for a new class of consumer data privacy laws to take effect in Florida, Montana, Oregon and Texas...more

BCLP

Pressure-Testing Your Privacy Program for 2024

BCLP on

With the onslaught of new privacy legislation and cyber threats coupled with upticks in enforcement, running a well-functioning and flexible privacy program is now, more than ever, a critical component of an organization’s...more

BCLP

Cookies Banners and Beyond: How to Avoid Common Mistakes

BCLP on

The use of online tracking technologies for online behavioral advertising, analytics and related activities has come under increasing scrutiny by regulators in the U.S., Europe and elsewhere. The obligations under various...more

Womble Bond Dickinson

[Hybrid Event] Risk-Based Strategies for Using Online Tracking and Personalized Digital Advertising Amid Complaints, Demand...

Womble Bond Dickinson on

California was the first US state with a comprehensive privacy law the California Consumer Privacy Act (“CCPA”), 4 more states followed with omnibus privacy laws effective this year and state legislatures passed 8 more this...more

BakerHostetler

Is a Data Clean Room the Answer to Your Privacy Woes?

BakerHostetler on

As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be overwhelming: five new U.S. state...more

BCLP

Global Privacy Signaling: The Trendsetting Opt-Out Mechanism

BCLP on

By now, it is generally known that comprehensive privacy laws include requirements to allow consumers to opt-out of the sale of the their personal information, including personal information collected through the use of...more

BakerHostetler

The FTC’s Latest Staff Report on Dark Patterns: A Warning for Marketing Teams and UX Designers

BakerHostetler on

​​​​​​​The Federal Trade Commission issued a detailed [staff report] on September 15 addressing Dark Patterns (or what some more descriptively call “manipulative design,” but Dark Patterns seems to be sticking). Regulators...more

ArentFox Schiff

Colorado Privacy Act: Colorado Joins California and Virginia by Passing the Third State Privacy Law in the US

ArentFox Schiff on

Colorado passes its own omnibus state privacy law. Although there are overlaps with the California and Virginia privacy laws, the Colorado Privacy Act has its own distinctions and variations, namely a longer cure period and...more

ArentFox Schiff

Virginia Consumer Data Protection Act: Here Comes the Next State Privacy Law of the Land

ArentFox Schiff on

2021 is off to a strong start in privacy legislation with Virginia passing the second state comprehensive consumer privacy law in the US. Who Is Covered? - The Virginia Consumer Data Protection Act (CDPA) applies to...more

Hogan Lovells

IAB Soliciting Comments on Draft Compliance Framework for Programmatic Advertising under the CCPA

Hogan Lovells on

On October 22, the Interactive Advertising Bureau (IAB), a media and marketing industry trade group, released for public comment the California Consumer Privacy Act Compliance Framework for Publishers and Technology Companies...more

ArentFox Schiff

Privacy Report: FTC Takes Action Against Companies Falsely Claiming Compliance With International Privacy Agreements

ArentFox Schiff on

Federal US News - FTC Takes Action Against Companies Falsely Claiming Compliance With International Privacy Agreements - The FTC reached a settlement with a background screening company over allegations it falsely claimed...more

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