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Trade Associations Behavioral Advertising

BCLP

Does the IAB guarantee that its “Do Not Sell” framework complies with the CCPA?

BCLP on

No. The Interactive Advertising Bureau (“IAB”) is a trade association comprised of companies that participate in digital marketing; its members include both media companies and advertising technology companies. ...more

BCLP

What is the IAB’s CCPA Compliance Framework for “Do not sell my personal information?”

BCLP on

The Interactive Advertising Bureau (“IAB”) is a trade association comprised of companies that participate in digital marketing including media companies and advertising technology companies. In October of 2019, the IAB...more

Wilson Sonsini Goodrich & Rosati

NAI Issues 2018 Update to Its Code of Conduct

On December 4, 2017, the Network Advertising Initiative (NAI), a self-regulatory body comprised of more than 100 digital advertising companies that collect and use consumer information for online behavioral advertising (OBA),...more

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