News & Analysis as of June 2, 2025

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A Trade Secret is any information, not generally known or easily ascertainable, by which an enterprise develops an economic advantage over competitors or customers. In order to maintain trade secrets' protected legal status, enterprises must make reasonable efforts to keep the information secret and prevent unnecessary disclosure. Trade Secrets may include processes, formulas, methods, designs, patterns, et cetera. less -

Intellectual Property Report January 2025

Baker Botts L.L.P. on 1/8/2025

In an era of content creation, social media influencers are tasked with the creative job of building a personal brand to influence the general public’s purchasing decisions and lifestyle choices. Creating a brand identity...more

Protecting Your IP: Social Media Dos and Don’ts

International Lawyers Network on 12/9/2020

Social media continues to offer an invaluable platform for natural products brands to engage and expand their customer base. In these times, consumers are using social media more and more—particularly on their mobile...more

Intellectual Property Bulletin - Fall 2020

Fenwick & West LLP on 12/1/2020

In This Issue - The Evolving Relationship Between Brands and Athletes: What Comes Next - The dominance of social media allows individuals, including athletes and other influencers, to build their personal brand within the...more

To Tweet or Not to Tweet: Social Media and Intellectual Property Issues

Knobbe Martens on 10/21/2015

Social media platforms are very useful, but they also create legal issues. Without question, social media has changed the way businesses communicate with their clients and consumers. Likewise, social media has changed the way...more

Intellectual Property Bulletin - Spring 2015

Fenwick & West LLP on 6/23/2015

California’s Eraser Law: What IP Attorneys and Owners Need to Know - Hector recently graduated from UC Berkeley and is anxious about his upcoming job interview. He is about to enter the adult world. But he has also got...more

Big Data, Social Media, and IP: How to Make “Likes,” “Tweets,” and “+1’s” Your Trade Secrets

Robins Kaplan LLP on 4/25/2014

Leading players from different business sectors have spent the past few years learning how to use social media insights and analytics to drive consumer behavior. But outside partners usually provide the algorithms that drive...more

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