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Trademarks › Reputation Management

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +
A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches."  less -
Knobbe Martens

Of Broccolini and Branding: Don't Let Your Trademark Wilt

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Congratulations on successfully trademarking your product or brand! Now it’s crucial to protect that investment through diligent trademark oversight and enforcement. This involves actively monitoring for, and taking...more

DarrowEverett LLP

Lessons From the License to Drive (and Protect) Sports Illustrated

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For years, Sports Illustrated (SI) has provided exclusive, in-depth looks into some of sports’ greatest games and players, with its voice and visuals providing great entertainment and information for sports fans around the...more

Faegre Drinker Biddle & Reath LLP

Connecting with Digital Natives through Brand Protection

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With the constant rise of counterfeiting, protecting one’s brand is now more important than ever. Many brand owners already take protective steps to protect their brands such as registering brands through trademark and...more

Fenwick & West LLP

Protecting Brands in the Age of AI

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The rapid adoption of generative artificial intelligence (AI) presents both unique opportunities and challenges for trademark and brand owners. By harnessing AI’s potential, businesses can accelerate the branding process by...more

Smart & Biggar

Top ten considerations for creating an effective anti-counterfeiting program

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A key component of any effective brand protection strategy is an anti-counterfeiting program. How can a brand owner protect its reputation and rights against counterfeiters, infringers and pirates? The answer will depend not...more

Rothwell, Figg, Ernst & Manbeck, P.C.

How I Protected My Intellectual Property on a Lean Budget

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Guest Post By Leena Chitnis, Founder & CEO, Timberdog® In today’s fast-paced business environment, intellectual property (IP) has become an invaluable asset for emerging companies. IP refers to the legal rights that are...more

Williams Mullen

PODCAST: Williams Mullen's Trending Now: An IP Podcast - Your Brand is Your Business: Protecting and Managing Your Brand Online

Williams Mullen on

Your brand is your identity, and therefore, it is likely your most important asset. Over the past year, with the ever presence of e-commerce transactions due to shutdowns and quarantines, it has never been more important to...more

Ladas & Parry LLP

[Webinar] IP Basics For The Food & Beverage Industry - January 30th, 12:30 pm ET

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Join the Ladas & Parry Food & Beverage Industry Group on January 30th to learn the basics of intellectual property as it relates to protecting what is special about your food industry products. Topics include: • Appearance...more

Hogan Lovells

Europe: Well-Known Brand Owners Learn From Puma – Evaluate Your Reputation Right!

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(Judgment of 26 September 2018 in Case T-62/16 – Puma SE v. EUIPO / Doosan Machine Tools Co. Ltd) - In a case concerning completely dissimilar goods and different public, the General Court (GC) once again confirmed that...more

Ladas & Parry LLP

IP in the Food & Beverage Industry

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Snack foods, packaging and bottling equipment, recipes and restaurants are all part of one of the world’s largest industries. The food sector plays an essential role in the economies of many countries, accounting for multi...more

Fenwick & West LLP

Almost Famous: Trademark Owners May Find Dilution Claims Out of Reach

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In a dilution claim, a trademark owner asserts that their famous mark is entitled to protection from use that causes harm to the mark’s reputation or distinctiveness. In effect, the trademark owner is saying that the mark is...more

Goulston & Storrs PC

Are You Ready for the Attack? Online Brand and Reputation Protection

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It starts with an inaccurate, possibly fake, online review. Then a post appears on a consumer complaint forum. Suddenly, there is a surge of false postings about your company on social media sites. Invariably, these anonymous...more

Morrison & Foerster LLP - Social Media

Status Updates - January 2015 #4

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Social drinkers. The founder of the Lagunitas Brewing Company decided to drop a lawsuit that he’d filed against Sierra Nevada for trademark infringement after beer drinkers expressed their disapproval of the suit on Twitter. ...more

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