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User-Generated Content Sweepstakes

Pierce Atwood LLP

Five Ways Social Media Can Land Your Company in Legal Hot Water

Pierce Atwood LLP on

Social media can be a powerful business tool to connect with customers, but improperly managing your social media platforms can lead to costly mistakes, PR nightmares, and even legal troubles. Whether you’re a small business...more

BakerHostetler

Promotions Trends to Look for in 2025

BakerHostetler on

As a whirlwind 2024 draws to a close, we here at BakerHostetler are reflecting on the promotions trends we’ve seen this year and what we predict you will see more of in 2025. Below, we pinpoint those trends and share some...more

Womble Bond Dickinson

Going Viral: Navigating Promotional Sweepstakes Legality in the Social Media Era

Womble Bond Dickinson on

The impact of social media is undeniable in today’s society. Whether it is utilized for personal use, maintaining family connections, or capitalizing on the latest trends, social media is interwoven into the fabric of...more

Faegre Drinker Biddle & Reath LLP

Launching a Sweepstakes or Contest on Social Media – What You Should Know

As discussed on our blog previously, here and here, a promotion sponsor must finalize Official Rules before a promotion begins. But using a third-party social media platform to administer your promotion or accept entries...more

K&L Gates LLP

Social Media: 10 Fundamental Questions All Businesses Should Consider About Their Online Presence

K&L Gates LLP on

Twenty years ago, the social media world we now live in was the stuff of science fiction. Today, social media is a critical business tool creating unprecedented opportunities for direct consumer interaction, brand awareness,...more

BakerHostetler

Legal concepts every social media marketer should know: Part IV - User Generated Content (Content Treasure Trove v. Legal...

BakerHostetler on

Companies are looking for online interaction with customers, a solid presence on social media, and other dynamic ways to connect with potential consumers. Often, this means campaigns and their websites will rely on some form...more

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