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United States Patent and Trademark Office › Merely Descriptive

The U.S. Patent and Trademark Office is an agency of the United States Department of Commerce that serves a fundamental role in the U.S. intellectual property system by issuing patents and registering trademarks.... more +
The U.S. Patent and Trademark Office is an agency of the United States Department of Commerce that serves a fundamental role in the U.S. intellectual property system by issuing patents and registering trademarks.    less -
AEON Law

Patent Poetry: When is trademark generic?

AEON Law on

In theory, a trademark can last “forever.” For example, the winged hourglass logo of the Longines watch company, originally registered in Switzerland in 1889, is the oldest valid trademark in the International Registry...more

Dorsey & Whitney LLP

Rapunzel, Rapunzel Let Down Your Hair for Consumer Oppositions

Dorsey & Whitney LLP on

In the magical land of the U.S. Patent and Trademark Office, a new chapter has been added to the trademark fairytale: consumers may have a real interest in preventing the exclusive appropriation of merely descriptive or...more

Dorsey & Whitney LLP

Laudatory Terms – Super Trademarks or Not Worth the Trouble?

Dorsey & Whitney LLP on

Hello loyal TMCA readers – This is the first installment of what we hope to be an informative series of posts called Quirky Questions: TMCA Edition. Our labor and employment colleagues have a great blog, Quirky Questions,...more

Knobbe Martens

Trademark Review - Intelligent Quartz, Lakota, and Clorotek (January 2014)

Knobbe Martens on

The District Court Finds the TTAB Erred in Refusing to Register INTELLIGENT QUARTZ for Watches - The USPTO refused an application by Timex to register the mark INTELLIGENT QUARTZ for watches on the basis that the mark...more

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