Late last month, Dorsey led a panel at the inaugural Investing in Women Cannabis Pioneers - The Brand Builders investor conference put on by Roth. The panel was made up of female business leaders at Bhang, Leafly, Insa,...more
10/25/2021
/ Advertising ,
Business Strategies ,
Cannabis Products ,
Cannabis-Related Businesses (CRBs) ,
Content Marketing ,
Content Strategy ,
Corporate Branding ,
Decriminalization of Marijuana ,
Dispensaries ,
Distributors ,
Product Packaging ,
Social Networks ,
State and Local Government
We have previously blogged about the rise of computer generated imagery (CGI) influencers, which are one form of social media bots currently invading the online world. Bots are automated software that perform actions using a...more
10/14/2020
/ Advertising ,
Bots ,
Congressional Committees ,
Enforcement Actions ,
False Advertising ,
Federal Trade Commission (FTC) ,
Information Reports ,
Marketing ,
Online Platforms ,
Popular ,
Social Networks
Recent articles in Forbes and National Law Review highlight that the Federal Trade Commission continues to have advertising agencies in its sights when it comes to the role that agencies play in creating deceptive...more
The TMCA is back from the 2018 ANA/BAA Marketing Law Conference, Upping Your Game: Pragmatic Business and Compliance Strategies. While in Chicago, we had the privilege of obtaining a comprehensive review of this year in...more
In the not too distant past, consumer product brands hired celebrity figures to act as their official ambassadors. These celebrities appeared in traditional media such as TV commercials and celebrity interviews in print...more
A recent ruling of the Advertising Standards Authority (ASA) in the U.K. highlights the global crackdown on sponsored posts that do not make clear that they are advertising.
A complaint was filed with the ASA about an...more