Social media is reportedly rife with influencers promoting or reviewing products or services without disclosing compensation or other consideration that they’ve received for such endorsements. The Competition and Markets...more
Mixed Messages: Courts Grapple With Emoticons and Emoji -
Emoticon and emoji are ubiquitous in online and mobile communications; according to one study, 74 percent of Americans use emoticons, emoji and similar images...more
With 1.65 billion users on Facebook, 332 million users on Twitter and 400 million on Instagram, it is unsurprising that many companies are seeking to increase brand awareness and customer engagement by running competitions...more
5/19/2016
/ Advertising ,
Advertising Standards Authority ,
CAP Code ,
Competition Authorities ,
Facebook ,
Instagram ,
Personal Brands ,
Prizes ,
Social Media ,
Twitter ,
UK
How To Protect Your Company’s Social Media Currency -
Today’s companies compete not only for dollars but also for likes, followers, views, tweets, comments and shares. “Social currency,” as some researchers call it, is...more
4/29/2016
/ Clickwrap Agreements ,
Data Security ,
Digital Single Market ,
EU ,
EU-US Privacy Shield ,
Internet of Things ,
IP License ,
Online Reviews ,
Protected Concerted Activity ,
Social Media ,
US-EU Safe Harbor Framework
Welcome to the newest issue of Socially Aware, our Burton Award winning guide to the law and business of social media. In this edition, we offer tips for a successful—and legal—advertising campaign; we examine a New York...more
3/9/2016
/ Advertising ,
B2C ,
Big Data ,
Digital Goods ,
Discovery ,
Discovery Rule ,
EU ,
Facebook ,
Federal Trade Commission (FTC) ,
Internet Retailers ,
Marketing ,
Mobile Apps ,
Native Advertising ,
Social Media ,
Terms and Conditions ,
User-Generated Content
Vloggers have become the reality stars of our times. For an increasing number of social media users, what was once a hobby is now a lucrative career. You may be surprised to learn that Felix Kjellberg (aka “PewDiePie”), a...more
10/6/2015
/ Advertising ,
Celebrity Endorsements ,
Content Marketing ,
Internet Marketing ,
New Guidance ,
Online Advertisements ,
Online Endorsements ,
Popular ,
Social Media ,
Social Media Policy ,
Transparency ,
Twitter ,
UK ,
Unfair or Deceptive Trade Practices ,
Vlog ,
YouTube
In This Issue:
- Court Protects Anonymity of Yelp Users
- FTC Issues Landmark Report on Internet of Things
- Who Will Update My Status When I’m Dead?: The Biggest Social Media Platforms’ Policies on...more
5/15/2015
/ Anonymity ,
Copyright ,
Digital Assets ,
DMCA ,
Federal Trade Commission (FTC) ,
Internet of Things ,
Mobile Devices ,
Online Reviews ,
Social Media ,
Social Networks ,
Terms and Conditions ,
Web Scraping ,
Web Tracking ,
Yelp
Earlier this month the UK’s financial services regulator, the Financial Conduct Authority (FCA), issued its final guidance on financial promotions made via social media channels.
As we reported last year, the FCA...more
Chevy Kelly: In your opinion, what are the top three legal risks that organizations in the United Kingdom face when engaging in social media?
Sue McLean: Compliance with relevant advertising and marketing rules is a...more
Advergames are online video games that are created in order to promote a brand, product or organization by immersing a marketing message within the game. They are typically accessed via an organization’s website or app, or...more
On 6 August 2014, the UK’s financial services regulator, the Financial Conduct Authority (FCA), issued long-awaited draft guidance on the use of social media in financial promotions by regulated financial...more
In This Issue:
- European Court of Justice Strengthens the Right to Be Forgotten
- California AG Offers Best Practices for Do Not Track Disclosures; Crucial Compliance Questions Left Unanswered
- Snap...more
7/11/2014
/ Data Protection ,
Do Not Track ,
EU ,
European Court of Justice (ECJ) ,
Federal Trade Commission (FTC) ,
Internet ,
Personally Identifiable Information ,
Privacy Policy ,
Right to Be Forgotten ,
Snapchat ,
Social Media
Peer-to-peer (“P2P”) business models based on the Internet and technology platforms have become increasingly innovative. As such models have proliferated, they frequently result in clashes with regulators or established...more
Today’s consumers want to engage in a new way with the companies from which they buy goods and services. Although some UK financial services organisations are leading the way in terms of their use of social media, on the...more
Businesses are increasingly using social networks and online forums for marketing, recruiting, customer service, branding and PR purposes. The UK privacy regulator, the Information Commissioner (ICO), has recently published...more
In our May 30, 2012 post on the Socially Aware blog—“Should We All Be Getting the Twitter “Jitters”? Be Careful What You Say Online (Particularly in the United Kingdom)”—we considered a variety of UK laws being used to...more