Do not just attend an event - attend with purpose. To go with purpose means setting goals. Clearly, you want to enjoy your time but you hope to have ROI too. Look ahead to see what you need to accomplish before, during,...more
The decision is made: your firm is going to dive in - create a new website or redesign your existing one. I hope you had a chance to read my teammate Amanda Peth’s blog Lessons Learned: Website Redesign (Part 1) about when...more
If your goal is to start a firm blog this year, I wish you great success. In my experience, blogging does not come naturally to law firms but it has value. It may take more than one mention of your project to get it off the...more
Can you imagine your firm without a website? What if your bio were not listed on the internet?
Well, there was a time when law firms questioned whether they needed a website. And a marketing team was not even part of...more