Environmental Communications & Media Antitrust & Trade Regulation

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Truth in Green Advertising: FTC Releases Final Revised “Green Guides”

The U.S. Federal Trade Commission (FTC) has released final revisions to its Environmental Marketing Guides, commonly known as the “Green Guides.” The Green Guides, the FTC’s guidance document on enforcement of Section 5 of...more

New FTC “Green Guides” Address Environmental Claims in Advertising

Advertisers increasingly want to point out eco-friendly features in their consumer products and services. The FTC has now issued its long-awaited, updated “Green Guides” to address such claims....more

FTC's New Guidance Has Teeth to Go After Greenwashing

Companies who want to market their products as being good for the environment will need to back up their claims more carefully, in light of the Federal Trade Commission's new environmental marketing guidelines, released this...more

Worth the Wait? FTC Releases Final Revised “Green Guides”

The U.S. Federal Trade Commission (“FTC”) has released final revisions to its Environmental Marketing Guides, commonly known as the “Green Guides.” The Green Guides, the FTC’s guidance document on enforcement of Section 5 of...more

Advertising Law -- Oct 02, 2012: SPECIAL FOCUS - FTC Releases Highly Anticipated Revised Guides on Environmental Marketing Claims

The Federal Trade Commission ("FTC") issued yesterday the final version of its revised Guides for the Use of Environmental Marketing Claims ("Green Guides" or "Guides"). While the final Guides continue to emphasize that...more

FTC Updates Green Guides

The Federal Trade Commission (FTC) has released its years-in-the-making update of the Green Guides, which are intended to ensure that environmental claims about products are accurate and not deceptive. In a teleconference on...more

All's Not "Fair" in Advertising: Social Impact Product Marketing

Advertising by consumer product companies that calls attention to the "green" benefits or "social impact" of products is on the rise, as the media, the Federal Trade Commission, and the National Advertising Division of the...more

Plaintiffs Attacking Fiji's Green Water Sing the Blues

A California appeals court last week affirmed the dismissal of a putative class action in which plaintiffs accused Fiji Water Co. LLC of improperly promoting its bottled water. Ayana Hill v. Roll International Corp. et al.,...more

What Do You Mean When You Say It’s Green?

If you market products, packaging, or services that claim to be “green” or “eco-friendly” or that display green certifications or seals of approval, what should you do to avoid a claim that your advertising is misleading?...more

What Do You Mean When You Say It's Green? New guidance from the FTC on eco-friendly marketing

If you market products, packaging, or services that claim to be “green” or “eco-friendly” or that display green certifications or seals of approval, what should you do to avoid a claim that your advertising is misleading?...more

An End to "Greenwashing?": The Federal Trade Commission's Efforts to "Wash Away" Deceptive Advertising

As it becomes increasingly common to find "green" environmentally-friendly products on retailers' shelves, the Federal Trade Commission is taking active steps to guarantee the legitimacy of "green" labeling and ensure that...more

Advertising Law - October 26, 2010

In This Issue: Manatt Partner Tony DiResta Interviews FTC on Endorsements, Privacy and COPPA; Tech Companies Support Rush Privacy Bill; Other Bills in the Pipeline; Oh, Brother! Hulk Hogan Settles; Meet DAA, the New Trade...more

FTC Proposes Revisions To Its Guides For Environmental Marketing Claims

On October 6, 2010, the Federal Trade Commission (FTC) published proposed revisions to its Guides for the Use of Environmental Marketing Claims (the “Green Guides”).1 The Green Guides, which apply to marketing directed at...more

FTC Changes Guidance on Environmental Marketing Claims

Many marketers of OTC drugs and devices, cosmetics, foods and dietary supplements make claims with regard to the content of their products and/or the packaging for their products. and their fate in or effect on the...more

Advertising Law - October 8, 2010

In This Issue: Chris Cole to Lead Webinar Discussion on FTC's Newly Released Green Guides; FTC Unlocks Charges Against Online Data Broker; NY Settles Over Software to Monitor Children on the Web; Lohan Settles With...more

FTC Releases Highly Anticipated Updates to Environmental Marketing Guides and PMA Webinar

The Federal Trade Commission (FTC) today released a long-anticipated draft of its revised Guides for the Use of Environmental Marketing Claims (“Green Guides”), which provide critical guidance for companies making...more

Businesses Beware: FTC Looks To Put “Green” Marketing Claims Under The Microscope

The U.S. Federal Trade Commission (FTC) has announced its highly anticipated proposed revisions to its Environmental Marketing Guides. When final, the FTC guidance will establish significant new rules of the road for...more

Newsletter of the Advertising, Marketing & Media Practice Group of Manatt, Phelps & Phillips, LLP

IN THIS ISSUE: *FTC Questions Carbon-Offset Claims *FCC Probing Comcast for Data Discrimination *U.S. Arrests Eight in Online Gambling Operation *NY Passes Airline Passenger Bill of Rights Please see full...more

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