Advertising Law - November 11, 2010


In This Issue: Q&A with Manatt Partner Tom Morrison on the Rise of False Marking Lawsuits; Energy Efficiency Critic Sues Over LEED Certification System; From Warning Letter to Class Action for Listerine Mouthwash; A “Never Ending” Lawsuit; NARB Recommends Michelin Modify Tire Ad; Overheating iPad Suit Relies on Outdoor Ads; CPSC Issues Guidelines on Children’s Products; FTC Commissioner: Upcoming Privacy Report Will Not Recommend New Laws; and, Chevron Gets Spoofed.

Excerpt from article one:

Q&A with Manatt Partner Tom Morrison on the Rise of False Marking Lawsuits

This year has been marked by a dramatic rise in the filing of so-called false marking lawsuits, or lawsuits seeking the recovery of massive damages due to the defendant having “marked” its product as being covered by a patent when it was never patented, or more commonly, the patent has expired.

This week, our newsletter editors asked Manatt partner Tom Morrison – a nationally renowned trial and appellate attorney, author and lecturer in the fields of trademarks and false advertising – about this avalanche of false marking cases, as well as strategies for avoiding or mitigating the associated risks....

Please see full newsletter below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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