Advertising Law - November 11, 2010

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In This Issue: Q&A with Manatt Partner Tom Morrison on the Rise of False Marking Lawsuits; Energy Efficiency Critic Sues Over LEED Certification System; From Warning Letter to Class Action for Listerine Mouthwash; A “Never Ending” Lawsuit; NARB Recommends Michelin Modify Tire Ad; Overheating iPad Suit Relies on Outdoor Ads; CPSC Issues Guidelines on Children’s Products; FTC Commissioner: Upcoming Privacy Report Will Not Recommend New Laws; and, Chevron Gets Spoofed.

Excerpt from article one:

Q&A with Manatt Partner Tom Morrison on the Rise of False Marking Lawsuits

This year has been marked by a dramatic rise in the filing of so-called false marking lawsuits, or lawsuits seeking the recovery of massive damages due to the defendant having “marked” its product as being covered by a patent when it was never patented, or more commonly, the patent has expired.

This week, our newsletter editors asked Manatt partner Tom Morrison – a nationally renowned trial and appellate attorney, author and lecturer in the fields of trademarks and false advertising – about this avalanche of false marking cases, as well as strategies for avoiding or mitigating the associated risks....

Please see full newsletter below for more information.

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