In this issue: Manatt Partners to Highlight New Legal and Regulatory Challenges at ACI’s National Advanced Forum on Advertising Law; Department of Commerce Issues Privacy Green Paper; Packing Peanuts Maker Must Omit the Word “Biodegradable,” NAD Says; A Vitamin a Day Doesn’t Keep the FTC Away; Court Grants FTC’s Motion to Shut Down Sweepstakes Operation; California DAs Settle Over Zicam Marketing; Dannon Settles with FTC, AGs for $21 Million; and President Signs “Red Flags” Bill Limiting Scope; Rule Takes Effect.

Excerpt from "Manatt Partners...":

As social media marketers navigate uncharted legal territory and regulators scrutinize advertising more closely than ever, it is imperative that general counsels and senior legal executives keep current on the latest issues and enforcement trends.

To this end, Manatt partners Linda Goldstein, Chris Cole and Tony DiResta will address new challenges for advertisers in three separate presentations at the American Conference Institute’s National Advanced Forum on Advertising Law on January 24-25, 2011 in New York.