Advertising Law - November 16, 2010

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In This Issue:

Ziploc Can Substantiate Evolve Bag Claims – With More Info; Court Reinstates $49 Million Judgment for FTC; Judge Denies Class Certification in Suit Over Health Effects of McDonald’s; FTC Drops Google Street View Inquiry; Florida Settles Over Rebate Offers; Kellogg Settles Suit Over Frosted Mini-Wheats Claims; McAfee Can’t Dismiss Data-Pass Class Action; and, Labeling Suit Against Quaker Oats Preempted.

Ziploc Can Substantiate Evolve Bag Claims – With More Info

The National Advertising Division (NAD) determined certain environmental claimsmade by S.C. Johnson & Son regarding its Ziploc Evolve storage bags could be supported but recommended that the company provide clearer information about its use of wind energy in the product’s production.

In its advertising for the Evolve line of storage bags, the company claimed that its new ultralight bags are “better for the environment,” are “made with 25% less plastic,” and are “made with wind energy.” The claims included an asterisk to a disclosure at the bottom of print ads and in television commercials, “Made with a combination of renewable energy and energy from traditional sources.”

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