Advertising Law - October 14, 2010

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In This Issue: Tony DiResta to Offer Expertise at Upcoming SOCAP International Annual Conference; “C” is for Cookie Lawsuits; Sara Lee Limits Marketing to Kids; And, Mouthwash or Maple Syrup, Be Careful of Implied Claims.

Tony DiResta to Offer Expertise at Upcoming SOCAP International Annual Conference

In light of an anticipated increase in FTC scrutiny surrounding social media marketing practices, Manatt partner Tony DiResta will co-present with Coca-Cola Marketing Counsel James Dudukovich in a special breakout session titled, "The FTC's Efforts to Regulate Social Media Marketing and Privacy: The Impact on Customer Care Professionals," at the Society of Consumer Affairs Professionals International Conference.

The event, which is being held from October 17-20, 2010 in San Francisco, CA, will target consumer engagement strategies through social media, marketing and sustainability. Tony's October 18th presentation will address new developments in social marketing and privacy, as well as highlight trends that will impact companies' dealings with their customers. He will also invite leading companies to discuss their social media policies.

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