Advertising Law - October 26, 2010


In This Issue: Manatt Partner Tony DiResta Interviews FTC on Endorsements, Privacy and COPPA; Tech Companies Support Rush Privacy Bill; Other Bills in the Pipeline; Oh, Brother! Hulk Hogan Settles; Meet DAA, the New Trade Organization; Governor Schwarzenegger Terminates Labeling Bill; Brings California In Line With Green Guides; CARU: Field Trip Sweepstakes Needs Clarification.

Manatt Partner Tony DiResta Interviews FTC on Endorsements, Privacy and COPPA: During the course of the Word of Mouth Marketing Association's Talkable Brand Exchange in New York on October 7, 2010, Manatt partner Tony DiResta had the occasion to speak with Heather Hippsley, Assistant Director of Advertising Practices at the FTC, regarding the agency's perspective on endorsements, marketing and privacy issues. Below are a few of the key issues on which the FTC is focusing now and in the coming months.

Guides Concerning Endorsements and Testimonials: The FTC sees a new paradigm in the world of marketing, with increased use of social media platforms. Yet, the same principles applied to traditional media apply to “new media.”

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