Advertising Law Newsletter - February 14, 2011


In this issue: Industry Launches New Food Labeling Plan; Self-Regulatory Privacy Initiatives Advance; FTC Grants Extension on Comments; Snapple “All Natural” Suit Dismissed for Lack of Injury; CPSC to Launch Online Database of Consumer Complaints; and ASME Issues Guidelines for Online, Tablet Ads.

Excerpt from 'Industry Launches New Food Labeling Plan':

The Grocery Manufacturers Association and the Food Marketing Institute announced a voluntary industry program that will allow participating companies to place certain nutritional information on the front of food packaging.

The Nutrition Keys system primarily consists of four icons displaying information about calories, sugar, saturated fat and sodium. The system also allows manufacturers to display up to two “nutrients to encourage” on each package from a list of eight (calcium, fiber, iron, potassium, protein and vitamins A, C and D). These nutrients may be placed on the package only if the product has more than 10 percent of the daily value per serving of the nutrient and meets the Food and Drug Administration’s requirements for a “good source” nutrient content claim.

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