In This Issue:
-
How Much for That Twitter Account in the Window?
-
Target Steps into a Lawsuit Over Toning Shoes
-
Will California Legalize Alcohol-Related Sweepstakes?
-
Mobile Device Privacy Subject of New Legislation
-
Negative Option Sales Defendants Settled with FTC
Excerpt from How Much for That Twitter Account in the Window?
A new lawsuit has companies wondering: Who owns a Twitter account? PhoneDog, a Web site that reviews mobile products and services, claims that it owns the rights to a Twitter account launched by a former employee.
While working as a product reviewer and video blogger for PhoneDog, Noah Kravitz signed up for a Twitter account with the handle, “@PhoneDog_Noah.” By the time Kravitz left the company, the account had more than 17,000 followers. Prior to leaving, Kravitz changed the name of the account to “@NoahKravitz.”
After freelancing for a period of time, Kravitz took a job with a PhoneDog competitor and continued to use the Twitter account.
Please see full issue below for more information.
Please see full publication below for more information.